Responsibilities

• Evaluate the impact of web projects and cross-team initiatives, both proactively and in response to stakeholder requests
• Run and evaluate web experiments using A/B testing tools and internal experimentation frameworks
• Use behavioral analytics tools to assess the impact of web design on engagement and usability
• Answer ad-hoc questions about user behavior, funnel performance, and marketing program impact using BI and analytics platforms
• Produce monthly reporting on web engagement, including session patterns, behavioral insights, and page-level trends
• Collaborate with product managers and marketers to clarify exploratory analytics questions and translate them into structured analyses
• Support page-level and flow-level investigations to identify issues or opportunities across purchase and conversion paths
• Distill analytical findings into clear, actionable recommendations for stakeholders across the organization

Requirements

• 5–7+ years of experience in web analytics and/or marketing analytics
• 3+ years of hands-on A/B testing and statistical analysis experience
• 3+ years using web analytics platforms such as Google Analytics for performance reporting and user behavior analysis
• Demonstrated experience supporting marketing, growth, or web teams in understanding and improving performance
• Proficiency in A/B testing methodologies including experiment design, implementation, and results interpretation
• Strong understanding of statistical concepts such as statistical power, significance, and confidence intervals
• Advanced Excel skills including pivot tables, VLOOKUP/XLOOKUP, and data manipulation for analysis
• Experience with Google Analytics or similar web analytics platforms for tracking, reporting, and interpreting user behavior
• Ability to take ambiguous or loosely framed questions and refine them into structured analytical approaches
• Strong communication skills with the ability to distill complex findings into clear, actionable recommendations

Benefits

• Medical, dental & vision
• Hospital plans
• 401(k) Retirement Plan – Pre-tax and Roth post-tax contributions available
• Life Insurance (Company paid Basic Life and AD&D as well as voluntary Life & AD&D for the employee and dependents)
• Company paid short and long-term disability
• Health & Dependent Care Spending Accounts (HSA & DCFSA)
• Employee Assistance Program
• Time Off/Leave(PTO, Allegis Group Paid Family Leave, Parental Leave)