Responsibilities

• Assists in the development and execution of strategies and plans that ensure long term sustainable growth of the business. Synthesizes data and uses this understanding to support identification and innovation of business building solutions
• Leads projects and processes within area of responsibility to deliver results with multiple target completion dates and shifting priorities.
• Implements digital and traditional marketing tactics and media, including creative development process, planning, and execution.
• Collaborates on and/or may lead creative development, and provides feedback on look and feel. Develops creative briefs.
• Monitors emerging innovative trends in content, design and marketing tactics
• Reviews and uses customer insights and analytics and tools to understand and forecast market, competitor and customer needs and behavior, define appropriate target audiences, evaluate sufficiency, and effectively get results with data-based decisions.
• Ensures programs are on strategy and on schedule.
• May Perform Other Responsibilities As Assigned.
• Reporting Relationships : Reports to Manager/Director/AVP. This is an individual contributor role and may have an opportunity to manage a team based on organizational structure; may also lead virtual/project teams.
• Typical Skills And Experiences

Requirements

• Education : Bachelor’s degree in marketing, business administration or related field preferred. Master’s degree is a plus.
• License/Certification/Designation : Technical financial services designations such as FINRA, CPCU, CLU, ChFC, FLMI considered a plus. Additional licensing may be required to hold this position; and associates will need to acquire the required Federal and/or state licenses/registrations within the time period designated by the business unit. Additional licenses/registrations may be required when new products and services are implemented. If an associate fails or is is unable to acquire required licenses/registrations within the time period designated by the business unit, the associate will be ineligible to continue in the position.
• Experience : Typically eight or more years related professional experience in marketing, strategy, consulting, financial services, or related field.
• Knowledge, Abilities and Skills : In-depth knowledge of marketing methodologies, insurance and/or financial services products, distribution systems, and customers. Knowledge of project leadership concepts and methodologies. Possesses strong verbal and written skills needed to develop and review research studies, communicate research findings, market recommendations based on findings, and maintain relationships. Ability to lead and prioritize projects. Ability to function independently or in a team environment with limited supervision. Demonstrates core marketing proficiencies, including strategy development, utilization of insights and analytics, building brand equity and developing effective marketing communications. Skilled at customer focus, operating capabilities, personal effectiveness, and strategic capabilities.

Preferred

• Master’s degree is a plus.
• Technical financial services designations such as FINRA, CPCU, CLU, ChFC, FLMI considered a plus.

Benefits

• We have an array of benefits to fit your needs, including: medical/dental/vision, life insurance, short and long term disability coverage, paid time off with newly hired associates receiving a minimum of 18 days paid time off each full calendar year pro-rated quarterly based on hire date, nine paid holidays, 8 hours of Lifetime paid time off, 8 hours of Unity Day paid time off, 401(k) with company match, company-paid pension plan, business casual attire, and more.