Consultant, Digital Marketing & Ecommerce

Responsibilities

• Works with internal clients such as Product Marketing teams and develops digital marketing and Ecommerce campaigns based on client objectives. Applying significant digital marketing knowledge and experience, establishes campaign goals, tactics, and messaging and serves as a subject matter expert for client teams.
• Presents marketing initiative outcomes to clients and demonstrates the impact of marketing campaigns using metrics related to customer engagement, revenue, and return on investment. Provides insights on customer behavior and campaign effectiveness.
• Partners with creative content professionals to develop and evaluate creative content for marketing campaigns in alignment with established messaging and campaign objectives.
• Collaborates with digital marketing operations professionals to deploy content on B2B Ecommerce platforms and other digital channels.
• Partners with marketing analytics professionals to proactively monitor, analyze, and optimize digital campaign performance, including web traffic, customer engagement, conversion, and other key performance metrics. Summarizes complex data to create actionable insights for clients.
• Independently develops, analyzes, and reports on A/B and multivariate tests to enhance campaign performance and provide customer insights.
• Manages the deployment of marketing content across several digital marketing channels, including Ecommerce platforms, email, social media, web advertising, and onsite digital experiences. Ensures alignment of content and tactics across channels and drives customers to relevant solutions based on business objectives.
• Establishes and cultivates long-term relationships with internal clients, demonstrating ongoing value of digital marketing solutions and communicating new and enhanced capabilities to stakeholders.
• Acts as a mentor to less experienced Digital Marketing colleagues, providing insights from past project experiences and advanced knowledge of campaign tactics, technologies, and performance metrics.
• Builds, publishes, and maintains digital marketing assets including landing pages, promotional banners, targeted messaging, and other content within Adobe Experience Manager (AEM) or similar content management platforms.

Requirements

• 4-8 years of experience, preferred.
• Bachelor's degree in Marketing, Business, Communications, Information Systems, Digital Marketing, or related field preferred, or equivalent work experience, preferred.
• Experience working within Adobe Experience Manager (AEM) or similar content management systems.
• Experience with Adobe Target or comparable testing, personalization, and audience segmentation platforms.
• Experience supporting ecommerce websites, digital content publishing, and customer experience initiatives.
• Working knowledge of HTML and CSS.
• Experience with Workfront or other project management and workflow management tools.
• Strong communication, collaboration, analytical, and problem-solving skills.
• Strong attention to detail and commitment to quality.
• Ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment.

Preferred

• Knowledge of SEO, website optimization, and digital experience best practices preferred.

Benefits

• Medical, dental and vision coverage
• Paid time off plan
• Health savings account (HSA)
• 401k savings plan
• Access to wages before pay day with myFlexPay
• Flexible spending accounts (FSAs)
• Short- and long-term disability coverage
• Work-Life resources
• Paid parental leave
• Healthy lifestyle programs