Senior Product Marketing Manager, Infrastructure
Coinbase
New York City, NY (Remote)
$171K/yr - $201K/yrIn-houseFull-timeSenior level7+ years exp.
3 hrs ago
Confluent Product Marketer
Seattle, WA (Remote)
$134K/yr – $250K/yrSenior LevelFull time
Posted 2 weeks ago
Job Summary
Own and shape messaging, market requirements, and go-to-market programs to elevate Confluent's credibility and drive product adoption.
- Define market requirements and differentiated positioning
- Lead data-driven GTM strategies across marketing, product, and sales
Job Description
Responsibilities
- Craft Compelling Stories: Develop and deliver compelling stories that drive product, services, and solution consideration and adoption by leveraging client success stories, thought-leadership, market proof points, and analyst insights to elevate IBM's credibility.
- Define Market Requirements: Inform product build decisions and define market requirements that enable differentiated positioning and messaging, leveraging deep client knowledge, market and product orientation, and competitive insights.
- Drive Go-to-Market Strategies: Lead data-driven strategies and outcome-focused marketing business plans to accelerate growth, supported by go-to-market expertise.
- Collaborate Cross-Functionally: Engage directly with clients, partners, and analysts, while collaborating across marketing, communications, analyst relations, product management, development, design, client experience, ecosystem, and sales to align strategies and deliver measurable business outcomes.
- Elevate Confluent's Credibility: Leverage strong messaging and positioning skills to elevate Confluent's credibility, supported by client success stories, thought-leadership, market proof points, and analyst insights.
Requirements
- Deep Client Knowledge: Proven ability to leverage deep client knowledge, market and product orientation, and competitive insights to inform product build decisions and define market requirements that enable differentiated positioning and messaging.
- Messaging & Positioning Expertise: Experience with crafting and delivering compelling stories that drive product, services, and solution consideration and adoption, leveraging client success stories, thought-leadership, market proof points, and analyst insights to elevate credibility.
- Go-to-Market Expertise: Deep expertise in leading data-driven strategies and outcome-focused marketing business plans to accelerate growth, supported by go-to-market expertise.
- Cross-Functional Leadership: Experience in collaborating across multiple functions, including marketing, communications, analyst relations, product management, development, design, client experience, ecosystem, and sales to align strategies and deliver measurable business outcomes.
- Market Analysis: Ability to analyze market trends, competitor activity, and client needs to inform product build decisions and define market requirements that drive business growth.
Preferred
- Market Trend Analysis: Deep expertise in analyzing market trends, competitor activity, and client needs to inform product build decisions and define market requirements that drive business growth.
- Thought-Leadership Development: Experience with leveraging thought-leadership, market proof points, and analyst insights to elevate credibility and drive product, services, and solution consideration and adoption.
- Data-Driven Strategy: Deep expertise in leading data-driven strategies and outcome-focused marketing business plans to accelerate growth, supported by go-to-market expertise.
IBM
4.0 Glassdoor
At IBM, we do more than work. We create. We create as technologists, developers, and engineers. We create with our partners. We create with our competitors. If you're searching for ways to make the world work better through technology and infrastructure, software and consulting, then we want to work with you. We're here to help every creator turn their "what if" into what is. Let's create something that will change everything.
Founded in 1911
Armonk, New York, NY, US
328K employees (11,260 in marketing)
79% recommend to a friend
80% CEO approval
Salaries
Posted range
$134K/yr – $250K/yr
Taken straight from the job posting.
The middle of this range ($192K) is 20% above the median base salary for Senior Product Marketing Manager roles in the United States ($161K).
Senior Product Marketing Manager median pay in the United States
Most pay falls between $135K and $179K. Based on 200 salaries.
Marketing Team
Marketing Team Size
6,000 (2% of company)
Median Career Experience
21 years
Median Tenure
9.8 years
Marketing Roles Posted (Last 30 Days)
4
People
Marketing Leadership
Scott Baker
CMO and VP of Product Marketing, IBM Storage
At the company for 5 years 6 months
Meg Murphy
Chief Marketing Officer, IBM Systems & Partner Ecosystem
At the company for 11 years 3 months
Quincy Allen
Chief Marketing Officer
At the company for 11 years
Caitlyn Conroy
Vice President, Americas Growth Marketing
At the company for 12 years
Traffic Signals
Monthly Visitors
13.8M
Monthly Google Ads Budget
$3.2M
Traffic Source Mix
Search
53.1%
Direct
37.5%
Referral
7.4%
Social
1.3%
Paid
0.7%
Headcount Trend
Current headcount: ~339.2K
News about IBM
Links
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