Competitive Spending Analyst at The Strategy Group Company | Alexandria, VA

The Strategy Group Company

Competitive Spending Analyst

Alexandria, VA (On-site)

Salary Not AvailableMid Level1+ years expFull time

Posted 4 months ago

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Job Summary

Drive competitive monitoring and data-driven media insights for political campaigns in an on-site role.

Own competitive monitoring across broadcast, digital, and CTV channels.
Must-have: 1–2+ years in competitive reporting or media analysis with Excel proficiency.
Standout: On-site role in Alexandria with exposure to live campaigns and cross-channel planning.

Job Description

Responsibilities

Competitive Monitoring: Track, analyze, and report on media spending, messaging, and creative strategy across broadcast, cable, digital, and CTV.
Reporting Tool Administration: Manage the firm’s competitive intelligence tools and dashboards, ensuring timely updates and actionable insights for internal teams and clients.
Data Integrity: Maintain high standards of accuracy in all monitoring and reporting outputs, collaborating across departments to ensure excellence.
Agency Communication: Serve as a professional point of contact with station representatives, media vendors, and data partners to verify metrics and creative information.
Support agency visibility through professional social media updates that highlight non-partisan data visualizations, media trends, and campaign insights.
Create clear, factual, and visually compelling summaries of market activity — focusing on data, not opinion or advocacy.
Assist the media buying team with vendor outreach and placement tasks.
Contribute to schedule entries, rate updates, payment coordination, and other operational support functions.
Learn the fundamentals of political communication strategy through exposure to live campaigns and cross-channel media planning.

Requirements

1–2+ years of experience in competitive reporting, media analysis, or related role (agency or political experience preferred).
Strong organizational and analytical skills; proficiency with Excel and Google Sheets.
Familiarity with media monitoring tools (AdImpact, Cross Screen, TradeDesk, Meta, Google) a plus.
Excellent written communication and attention to detail.
Demonstrated ability to handle sensitive information with discretion.
Curiosity about the intersection of media, data, and political strategy.

Preferred

Familiarity with media monitoring tools (AdImpact, Cross Screen, TradeDesk, Meta, Google) a plus.

The Strategy Group Company

Our Columbus-based firm began in a one-room office above a garage serving political candidates across America. Because of our knack for moving faster, smarter, and with more compelling messages than the next guy, we’ve been able to help our nation-wide client list win at all levels, including U.S. President, Governor, and Senator. The Strategy Group for Public Affairs builds on that success, offering to our corporate clients the same service and experience that has made our firm the leading political adverting company in America.

Founded in 1994

Delaware, Ohio, USA

38 employees (15 in marketing)

www.tsgco.com