Senior Manager, Content & Community Marketing
Headway
USA (Remote)
$180K/yr - $225K/yrIn-houseFull-timeSenior level
20 hrs ago
Community Relations Director
Sarasota, FL
$70K/yr – $80K/yrDirector/ExecutiveFull time
Posted 2 months ago
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Job Summary
Own the occupancy engine for a senior-living community by aligning marketing plans, lead management, and outreach to sustain budgeted occupancy while building staff capability in tours and customer service.
- Growth Infrastructure: Build and execute integrated marketing plans that drive occupancy and organize outreach.
- Lead Management: Track and cultivate prospects using the lead system and nurture relationships with prospective residents and families.
- Operations & Budget: Maintain occupancy targets, monitor the marketing budget, and coordinate new resident move-in with the team.
Job Description
- Responsibilities
- Ensure effective communication to Leadership team regarding marketing, sales, and occupancy issues.
- Develop and implement marketing plans.
- Organize and manage a successful networking and community outreach program.
- Effectively track and cultivate all prospects utilizing the sales software.
- Ensure that a census of budgeted occupancy or higher is maintained.
- Monitor and manage the marketing budget.
- Set, track, and accomplish goals on a timely basis for completed calls, mailings, leads generated, appointments set, presentations, and closings as outlined within Monthly Marketing Plan.
- Maintain a thorough working proficiency on the lead management system.
- Develop a rapport and positive relationship with prospective residents and families.
- Ensure that model suites are well maintained.
- Assist in the planning and implementation of in service training, touring, and presentations.
- Provide tour training and customer service training to staff.
- Make written and weekly oral reports and meet as directed with the Executive Director.
- Oversee and/or coordinate new resident move-in process with appropriate team members.
- Work in conjunction with other members of the Leadership Team.
- Conduct effective sales meetings.
- Submit recommendations to the Executive Director for the budget completion, equipment, and supplies.
- Ensure adequate supplies and equipment is available to meet the day-to-day operational needs of the Community Relations Department.
- Participate in weekly occupancy call and focus calls as required.
- Requirements
- Excellent communication skills and a compassion for older adults.
- Must possess valid driver’s license.
- Previous sales and/or marketing experience in healthcare or service related setting.
- Excellent computer skills, working proficiency in Microsoft Excel and Microsoft Suite of products.
- Knowledge of the physiology and psychology of the older adults and the needs of the caregiver.
- High degree of interpersonal relationship skills.
- Strong organizational and time-management skills.
- Considerable initiative, judgment, and leadership skills.
- Problem solving and logic skills.
American House Senior Living Communities
American House was founded in 1979 with the mission of providing high-quality housing for seniors at a price affordable for retirees and their families. Today, that vision of excellence and value has grown to encompass an ever-increasing number of American House locations across a variety of communities in Michigan, Florida, and Illinois.
