Responsibilities

• Identifies professional referral sources and key decision makers in the primary and secondary markets.
• Pre-qualifies referral sources to determine their ability to send qualified leads to the community.
• Visits and conducts presentations to area referral sources and key decision makers.
• Establishes and maintains a professional relationship so that they will be comfortable referring their contacts to the community.
• Develops a formal relationship-marketing plan in conjunction with the community’s marketing team.
• The plan will define “priority accounts” in the primary and secondary market, establish referral goals, and determine the sales activity necessary to maintain these accounts.
• Maintains accurate, complete, and up-to-date database of professional contacts to measure community relations’ efforts, according to guidelines established by the community.
• Keeps updated on relevant operational and competitive information in order to respond effectively to service inquiries from area professionals and ensure proper positioning of the community in the marketplace.
• Develops relationships with local media outlets, and when appropriate, creates press releases seeking coverage of special events and human-interest stories for the community.
• Supplements and substitutes for the Sales Counselor as needed, by responding to phone inquiries, setting appointments with qualified leads, giving presentations, and assisting with closing sales.
• Participates regularly in sales meetings, training and seminars.
• Identifies and coordinates on-site business meetings.
• Participates in local associations and groups with memberships and agendas that impact area seniors
• Perform other duties as assigned by Supervisor.