Responsibilities

• Acquisition: Build an acquisition mix across product entries, CRM outreach, offline events, and direct invites; design join hooks and a starter pack; and manage join rate and CAC by channel.
• Engagement: Design and run a weekly content rhythm (industry news, live-streaming tips, case breakdowns, AMA / office hours, benefit days, showcases) and interaction mechanics (polls, check-ins, challenges, leaderboards, success-story sharing) that turn passive members into active, mutually supportive participants, with hands-on moderation.
• Conversion: Convert engagement into real business actions (going live, adopting live / lead-capture tools, optimizing the live room) through a tiered "complete tasks to unlock benefits" growth and incentive system.
• Webinars & education: Run tiered, invite-only webinars and a progressive education track that turns learning into a goal-oriented, resource-unlocking path.
• Offline events: Organize meetups, regional networking, best-practice tours, and closed-door roundtables, so top merchants help the long tail grow, then bring that trust and those cases back into the online community.
• Data & attribution: Build a funnel-based metric system (join, activity, first live, tool adoption, first lead through tiered lead growth) and use treatment-vs-control comparisons to prove the community's incremental contribution.
• Advocacy: Stand up contributor roles (mentors, ambassadors, community champions), capture success stories and repeatable playbooks, and shift the community to a self-sustaining model.
• Cross-functional collaboration: Work with product, data, and other teams to integrate product capabilities, campaigns, education, and support resources into one merchant journey.

Requirements

• Bachelor's degree or above, with 3+ years in community / user / growth / creator operations, including hands-on experience building a community from scratch or scaling one.
• Data-driven: able to build a metric system, read data to find problems, and validate operations with experiments and control groups, not just track group size.
• Strong content and program design skills: able to independently design and execute content cadence, interaction mechanics, challenges, webinars, and offline events.
• Strong cross-functional and project-driving skills, comfortable coordinating product, content, and data stakeholders in parallel.
• Working proficiency in English, able to collaborate directly with overseas teams, merchants, and creators.
• Genuine interest in live streaming, e-commerce, the creator economy, or local services, and willingness to stay close to frontline merchants and creators.

Preferred

• Background in live streaming, the creator economy, or merchants and creator growth.
• Familiarity with operating overseas-market community platforms such as WhatsApp, Discord, Telegram, or Line.
• Experience running webinars, bootcamps, or large online / offline events.
• Experience building community automation (bots, FAQ knowledge bases).

Benefits

• Benefits may vary depending on the nature of employment and the country work location.
• Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others.
• Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).
• The Company reserves the right to modify or change these benefits programs at any time, with or without notice.
• For Los Angeles County (unincorporated) Candidates: arrest or conviction history considerations under applicable laws.