Responsibilities

• - Develop and execute acquisition strategies across organic, referral, partnership, influencer sourcing, and paid channels
• - Grow strategic segments aligned with business priorities, including Community Health Workers (CHWs), community-based organizations (CBOs), payers, and healthcare organizations
• - Manage CHW sourcing initiatives and optimize acquisition performance through data-driven insights
• - Monitor market trends, competitor activity, and community health behaviors to continuously improve acquisition strategy
• - Partner with Marketing Communications to build and optimize activation, education, and retention strategies across the CHW journey
• - Manage CRM lifecycle campaigns in HubSpot to onboard, activate, educate, and re-engage CHW customers
• - Develop community initiatives that activate ambassadors through webinars, newsletters, events, and educational campaigns
• - Partner with Communications on creative social media strategies that support community growth and engagement
• - Co-create CHW-focused campaigns across acquisition, education, and activation, leveraging compelling community storytelling across social channels
• - Align community initiatives, CRM lifecycle campaigns, and social media content to maximize CHW engagement and business impact

Requirements

• - Minimum 3-4 years of experience in community management, influencer marketing, CRM, or growth marketing. Experience building community in music, entertainment, hospitality, or for national consumer brands like Starbucks is a plus.
• - Strong understanding of influencer marketing, social media platforms, and community engagement strategies
• - Hands-on experience with HubSpot, including CRM, lifecycle marketing, email marketing, and reporting
• - Data-driven mindset, with the ability to translate insights into actionable recommendations
• - Strong oral presentation and communication skills
• - Super-agile, self-motivated, and capable of working remotely with limited oversight
• - Passion for community health, impact, artificial intelligence, and digital marketing
• - Share an ambition for building cultures, movements, and brands you can be passionate about
• - Bachelor's degree required in related fields

Preferred

• - Familiarity with the tools we use: Slack, Google Workspace, Claude, Adobe, and Canva
• - Familiarity with community health or social determinants of health (SDOH) landscape
• - MBA or degree in Business, Advertising, or Marketing

Benefits

• - A mission driven culture that values innovation, collaboration and growth
• - Equity: participation in an early-stage company
• - Fully Remote
• - Unlimited PTO
• - Comprehensive Health, dental, and vision insurance
• - Health and Wellness Stipend
• - Tech Stipend
• - Co-working Stipend
• - Education and professional development allowance ($1,500 annually)
• - Home office setup stipend