Community Marketing Liaison

Orleans, MA (On-site)

$70K/yr – $90K/yrMid Level2+ years expFull time

Posted 7 weeks ago

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Job Summary

Own the referral network and community-outreach engine to drive admissions with hospitals, clinicians, and senior services partners while aligning leadership on marketing initiatives and tracking activity for a data-driven pipeline.

  • Referral network development: Build and maintain relationships with hospitals, physicians, discharge planners, case managers, elder law attorneys, senior centers, assisted living communities, and community organizations.
  • Admissions pipeline: Generate admissions through proactive business development, facility tours, and family support through the admission process.

Job Description

Responsibilities

  • Develop and cultivate referral relationships with hospitals, physicians, discharge planners, case managers, elder law attorneys, senior centers, assisted living communities, and community organizations
  • Generate admissions through proactive business development and community outreach efforts
  • Represent the organization at networking events, health fairs, educational programs, and community functions
  • Maintain regular contact with referral sources and provide ongoing education regarding services and programs
  • Collaborate with leadership teams to develop and execute strategic marketing initiatives
  • Track referral activity, maintain prospect databases, and prepare marketing reports
  • Assist with social media outreach, community engagement, and promotional campaigns
  • Promote the launch and growth of Legacy Care Memory Care Assisted Living
  • Uphold and communicate the organization's mission, values, and commitment to excellence

Requirements

  • Minimum of two years of experience in healthcare marketing, admissions, senior living, business development, or related field preferred
  • Knowledge of skilled nursing, rehabilitation, assisted living, and memory care services strongly preferred
  • Outstanding communication, presentation, and relationship-building skills
  • Proven ability to work independently and manage multiple priorities
  • Strong organizational and follow-up skills
  • Proficiency with Microsoft Office and CRM or referral tracking systems
  • Valid driver's license and reliable transportation

Benefits

  • Competitive salary
  • Health, dental, and vision insurance
  • Paid time off
  • Professional development and growth opportunities
  • Supportive and collaborative leadership team
  • Opportunity to play a key role in launching a premier memory care assisted living community on Cape Cod
  • Meaningful work helping seniors and families navigate important healthcare decisions
The Terraces Orleans logo

The Terraces Orleans

The Terraces Orleans is considered a hidden gem on Cape Cod, the only private pay skilled nursing center that offers lower patient-to-nurse staffing ratios, ensuring your care needs are properly met.The Terraces Orleans Independent Living community is a residence that lifts the burdens of home ownership and provides an active and engaging lifestyle for its residents.The Terraces Orleans, offering a place to call home on Cape Cod since 1969.

Founded in 1969
Orleans, Massachusetts, USA
12 employees

Traffic Signals

Monthly Visitors
187
Traffic Source Mix
Search
32.3%
Direct
42%
Referral
12.7%
Social
10%
Paid
1.8%

Headcount Trend

Current headcount: ~12

Marketing Team

Marketing Roles Posted (Last 30 Days)
1