Community Marketer at Parkview Care and Rehabilitation Center | Massapequa, NY

Community Marketer

Massapequa, NY (Unknown)

Salary Not AvailableMid Level2+ years expFull time

Posted 3 months ago

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Drive healthcare marketing and referral development for Parkview Care and Rehabilitation Center in the Long Island region.

Build and maintain strong relationships with hospital discharge planners, case managers, social workers, and physicians to generate referrals.
Minimum 2–3 years of experience in healthcare marketing, business development, or admissions—preferably within skilled nursing, rehabilitation, or hospital settings.
Plan and execute community-based marketing initiatives that promote the facility’s programs and services.

Build and maintain strong relationships with hospital discharge planners, case managers, social workers, and physicians to generate referrals.
Conduct regular hospital visits, attend discharge planning meetings, and coordinate with healthcare professionals to ensure smooth patient transitions.
Identify new business opportunities and track referral trends within the region.
Represent the facility at community events, health fairs, senior centers, and local organizations.
Plan and execute community-based marketing initiatives and sponsorships that promote the facility’s programs and services.
Develop and distribute promotional materials that align with the facility’s branding and compliance standards.
Partner with admissions and clinical teams to evaluate referrals and coordinate pre-admission processes.
Track, analyze, and report referral data and admission outcomes to guide marketing strategies.
Serve as the primary liaison between the facility and external partners.
Maintain up-to-date knowledge of the facility’s specialized services and rehabilitation programs.

Minimum 2–3 years of experience in healthcare marketing, business development, or admissions—preferably within skilled nursing, rehabilitation, or hospital settings.
Nursing home experience required.
Strong relationships with hospital discharge planners and healthcare professionals in the Long Island region highly preferred.
Proficiency in basic communication programs; knowledge of Census Pro is a plus.
Excellent communication, interpersonal, and presentation skills.
Ability to work independently, prioritize effectively, and meet goals.
Valid driver’s license and reliable transportation required (regional travel expected).