Responsibilities

• Manage and publish daily organic content across platforms including TikTok, LinkedIn, Instagram, Facebook, Twitter/X, and others as applicable.
• Maintain a consistent brand voice and ensure content is timely, accurate, professional, and relevant to the Firm's audience.
• Engage with followers, respond to comments and general inquiries, and help foster a positive and professional online community.
• Collaborate with the Marketing Director and legal team members to develop content highlighting legal topics, Firm updates, client successes, and community involvement.
• Monitor social media performance, audience growth, and engagement to evaluate content and adjust strategy in coordination with the Marketing Director.
• Identify relevant trends, platform features, hashtags, and content opportunities that can strengthen reach and engagement.
• Support the Firm's online reputation by monitoring and responding to reviews and feedback in accordance with internal guidelines.
• Coordinate with attorneys and other team members to develop content addressing common client questions and relevant practice areas.
• Export lead forms from social media business platforms three times daily and ensure they are delivered to the appropriate internal team.
• Maintain an organized content calendar and portfolio of social media campaigns, content concepts, and performance results.

Requirements

• 3+ years of experience in social media, community management, or digital content, preferably in a professional-services environment.
• Bachelor's degree in marketing, communications, journalism, or a related field.
• Strong writing, editing, and verbal communication skills, with the ability to adapt content for different platforms and audiences.
• Working knowledge of major social media platforms, publishing tools, business suites, analytics, and current content trends.
• Experience with online reputation management, audience engagement, and social media reporting.
• Strong organizational and multitasking skills, with the ability to manage a high-volume publishing schedule in a fast-paced environment.
• Proactive and collaborative approach, with sound judgment when handling public-facing questions and sensitive topics.
• Please be prepared to provide 3-5 examples of social media work, along with a brief description of your role, contributions, and results for each account or campaign.

Preferred

• Experience in the legal industry or other professional services is a plus.