Responsibilities

• Create and ship content across social and community channels, testing ideas and iterating based on data, trends, and engagement
• Be on the front lines: start conversations, answer questions, and define how Trove interacts with users
• Support launches, drops, and key moments across Instagram, TikTok, X, YouTube, and the platforms we choose to invest in
• Listen closely to what the community is saying (or not saying) and translate that into clear, actionable insights
• Explore new platforms, formats, and ways to engage — then double down on what works
• Collaborate with creators, partners, and early advocates to amplify their content and reach
• Build light, simple structure so content and community can scale without slowing us down
• Trove has a strategic, scalable execution plan that integrates owned content and partner channels
• Your work lives in the open: accessible, clear, and easily understood by the team
• Content feels native to each platform — never overly polished or manufactured

Requirements

• Created content for social platforms or communities and learned by tracking, analyzing, and understanding what performed
• Spent real time inside online communities (Discords, fandoms, niche Twitter, creator ecosystems) and understand tone, norms, and unwritten rules
• Written in a clear, conversational, human voice aligned with brand and growth goals
• Managed or moderated a community, account, or audience — even informally — and can speak to your learnings, mistakes, and wins
• Worked on a small team where you figured things out without much process or direction
• Understood engagement signals, not just vanity metrics
• Followed creators, trends, and internet culture closely and can articulate why something takes off
• Taken ownership of projects and seen them through even when the path wasn’t obvious

Preferred

• Experience building communities from scratch
• Comfortable with ambiguity and experimentation
• Experience with short-form video on Instagram/TikTok

Benefits

• free health insurance
• flexible time off
• meaningful equity