Company overview

Trove is at the forefront of the branded resale and trade-in industry, providing brands with a robust platform to efficiently launch, manage, and scale their resale programs. Commanding over 75% of the U.S. branded resale market, Trove is trusted by industry leaders such as Canada Goose, Carhartt, Michael Kors, Patagonia, On, and Steve Madden.Trove’s platform features advanced tools, including in-store and digital trade-ins, returns processing, non-new inventory management, resale site building and management, Shopify integration, and peer-to-peer capabilities. These features empower brands to connect with new customers across all demographics, optimize resale strategies with comprehensive analytics, and maintain seamless operations across multiple channels.As a Certified B Corporation, Trove is more than just a technology provider; it is a catalyst for sustainability in retail, driving the industry toward a future where commerce and environmental responsibility go hand in hand.
Founded in 2012
Oakland, California, USA
44% recommend to a friend
36% positive business outlook

Salaries

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People

Funding

Total funding

$152.5M

Last raise

$30M

Series E, 3 years ago

Funding history

Aug 2023

Series E Trove · $30M

Aug 2021

Series D Trove · $77.5M

Sep 2019

Series C Trove · $25M

Nov 2018

Venture Round Trove

Apr 2014

Series A Trove · $5M

Apr 2014

Series B Trove · $13M

Audience

LinkedIn followers

Follower count and growth

Total followers

16.8K

12-mo growth

+12.4%

Monthly growth

+1%

News

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