Responsibilities

• You’ll work closely with the founding team to build our community and online presence from scratch.
• Create and ship content across social and community channels, testing ideas and iterating based on data, trends, and engagement
• Be on the front lines: start conversations, answer questions, and define how Trove interacts with users
• Support launches, drops, and key moments across Instagram, TikTok, X, YouTube, and the platforms we choose to invest in
• Listen closely to what the community is saying (or not saying) and translate that into clear, actionable insights
• Explore new platforms, formats, and ways to engage — then double down on what works
• Collaborate with creators, partners, and early advocates to amplify their content and reach
• Build light, simple structure so content and community can scale without slowing us down

Requirements

• You don’t need experience in collectibles — but you do need to care about culture, internet communities, and what people are genuinely passionate about.
• Created content for social platforms or communities and learned by tracking, analyzing, and understanding what performed
• Spent real time inside online communities (Discords, fandoms, niche Twitter, creator ecosystems) and understand tone, norms, and unwritten rules
• Written in a clear, conversational, human voice aligned with brand and growth goals
• Managed or moderated a community, account, or audience — even informally — and can speak to your learnings, mistakes, and wins
• Worked on a small team where you figured things out without much process or direction
• Understood engagement signals, not just vanity metrics
• Followed creators, trends, and internet culture closely and can articulate why something takes off

Preferred

Benefits

• Beyond that, we offer highly competitive comp, free health insurance, flexible time off, and meaningful equity so you’ll share in the company’s success.
• The team is headquartered in NYC and hiring for flexible in-person work.