Head of Growth at Trove | New York, USA

Trove

Head of Growth

New York, USA (Hybrid)

Salary Not AvailableSenior Level7+ years expFull time

Posted 6 months ago

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Job Summary

Drive growth at a high-velocity consumer brand by architecting an end-to-end system, owning video-first campaigns, and leveraging creator partnerships to fuel virality.

Primary ownership: Architect growth system end-to-end with the founding team
Must-have: 5-7 years in a digital product, marketing, or growth role at a high-growth brand
Standout: Video-first strategy and creator partnerships for broad reach

Job Description

Responsibilities

Architect growth marketing system end-to-end with the founding team, taking Growth from 0-1 and then 1-n
Craft a video-first content strategy for modern platforms (YouTube, TikTok, Shorts, livestreams)
Create a guerilla marketing campaign to maximize brand visibility and virality
Own audience targeting strategy across Meta, Google, YouTube, TikTok, and future channels
Design and run large-scale customer acquisition campaigns mixing paid, organic, creator-led, and offline channels
Experiment aggressively, kill what doesn’t work fast, and double down on what does
Partner with product, engineering, and design to embed growth into the product and optimize the viral loop
Collaborate with creators, streamers, and influencers to drive growth

Requirements

5-7 years in a digital product, marketing, or growth function at a high growth consumer brand
Experience owning the launch of a new digital product
Ability to map out a growth system
Experience delivering metrics-based advertising KPIs (creative storytelling, pacing, hooks)
Experience working with creators, streamers, and influencers
Ability to operate with incomplete information and ambiguity

Benefits

highly competitive comp
free health insurance
flexible time off
meaningful equity

Trove

3.2 Glassdoor

Trove is at the forefront of the branded resale and trade-in industry, providing brands with a robust platform to efficiently launch, manage, and scale their resale programs. Commanding over 75% of the U.S. branded resale market, Trove is trusted by industry leaders such as Canada Goose, Carhartt, Michael Kors, Patagonia, On, and Steve Madden.Trove’s platform features advanced tools, including in-store and digital trade-ins, returns processing, non-new inventory management, resale site building and management, Shopify integration, and peer-to-peer capabilities. These features empower brands to connect with new customers across all demographics, optimize resale strategies with comprehensive analytics, and maintain seamless operations across multiple channels.As a Certified B Corporation, Trove is more than just a technology provider; it is a catalyst for sustainability in retail, driving the industry toward a future where commerce and environmental responsibility go hand in hand.

Founded in 2012

Oakland, California, USA

trove.com

44% recommend to a friend

31% CEO approval