Responsibilities

• Market Expert - Be the most informed lululemon team member in your market—deeply attuned to local fitness, wellness, culture, and community.
• Market Expert - Identify and share market trends, gaps, and opportunities to inform business decisions.
• Market Expert - Build inclusive relationships that reflect the full diversity of your market.
• Brand Champion - Lead local activation of global and North American brand campaigns—making them culturally relevant and high-impact.
• Brand Champion - Act as a strategic bridge between stores and brand—connecting every guest’s journey to how lululemon can uniquely support them.
• Brand Champion - Strategically design inclusive guest journey and invitation plans to drive awareness and participation.
• Brand Champion - Create buzzworthy activations that position lululemon stores as vibrant community hubs.
• Brand Champion - Ensure guests clearly see the brand and product connection behind each activation.
• Brand Champion - Build strong relationships through regular connection, sweat, and alignment with lululemon’s vision and calendar.
• Ambassador Amplification - Partner with Community Manager, Regional Manager and Store Managers to support all phases of the Ambassador Journey including selection, onboarding, engagement and offboarding to ensure regional Ambassador roster is inclusive and reflects the diversity the market.

Requirements

• Bachelor’s degree in a related field preferred
• 3+ years of experience building community, partnerships, or brand presence
• Track record of executing events and programs that inspire local engagement
• Experience coaching and influencing retail or cross-functional teams
• Strong organization, communication, and leadership skills
• Demonstrated passion for inclusion, diversity, equity, and action
• Acknowledge the presence of choice in every moment and take personal responsibility for your life.
• Possess an entrepreneurial spirit and continuously innovate to achieve great results.
• Communicate with honesty and kindness and create the space for others to do the same.
• Lead with courage, knowing the possibility of greatness is bigger than the fear of failure.
• Foster connection by putting people first and building trusting relationships.
• Integrate fun and joy as a way of being and working, aka doesn’t take yourself too seriously.

Benefits

• Extended health and dental benefits, and mental health plans
• Paid time off
• Savings and retirement plan matching
• Generous employee discount
• Fitness & yoga classes
• Parenthood top-up
• Extensive catalog of development course offerings
• People networks, mentorship programs, and leadership series (to name a few)