Community Growth Specialist

Responsibilities

• Build and maintain trusted relationships with referral partners throughout Lincoln and the surrounding area, and in new Nebraska markets as Keepsake expands
• Represent Keepsake Home Care at networking events, health fairs, presentations, and community outreach, including some evenings and weekends
• Share the Keepsake story, our flexible care model, and KeepSense with families, referral partners, and community groups
• Respond to referrals and inquiries promptly and, in coordination with the Managers, help families understand their options honestly and choose the care they actually need
• Plan and carry out local marketing initiatives that support Keepsake’s growth goals
• Manage Keepsake’s social media accounts, including Facebook and Instagram: create, schedule, and post content about our services, caregiver recruitment, community involvement, education, and the Keepsake brand
• Capture and share events, partnerships, and success stories while following Keepsake brand standards and getting written consent before featuring any client, family member, or caregiver
• Monitor engagement and identify opportunities to increase local visibility
• Track outreach activity, referral sources, and growth goals in Keepsake’s systems and report results to the Managers
• Describe our services accurately as non-medical in-home care, and follow Keepsake’s privacy, confidentiality, and referral partner ethics standards

Requirements

• Valid driver’s license, reliable vehicle, current auto insurance, and an acceptable driving record
• Ability to pass a background check, including criminal history, employment verification, and driving record
• Ability to work a flexible schedule that includes occasional evening and weekend events
• Ability to carry and set up event materials such as displays and brochures

Preferred

• Experience in community relations, healthcare outreach, sales, business development, or marketing preferred
• Experience managing business social media accounts and creating professional content preferred
• Experience in home care, senior services, healthcare, referral development, or digital marketing is a plus
• Strong communication and relationship-building skills, with a warm, honest approach that leads with compassion rather than pressure
• A genuine belief that care should adapt to people, not force people to adapt to care
• Self-motivated, organized, and able to work independently while managing multiple partnerships and priorities

Benefits

• 100% of your monthly cell phone service plan reimbursed for the line you use for work
• Company-provided laptop and backpack