Community Growth Manager (Commerce)

Responsibilities

• Own the daily conversation. Run the day-to-day experience of our 15,000-member Facebook group and engage with customers in Instagram, TikTok, and Facebook comments and DMs. Speak for BGV in a way that is helpful, culturally relevant, and human.
• Know when BGV should show up. Spot the questions, conversations, and moments where BGV should take part, and respond quickly.
• Build our superfan program. Identify our most engaged customers, build relationships with them, and create a program that turns them into advocates and organic ambassadors, with early launch access, product gifting, and referrals.
• Give her a reason to come back. Create recurring programming: webinars with medical and wellness experts, Q&As, challenges, contests, product education, and community conversations.
• Bring the community into our launches. Partner with Brand, Social, and Growth so our community takes part in launches, promotions, referrals, and focus groups, with superfans first.
• Bring her voice inside. Surface recurring questions, objections, needs, and product requests, and share them with Product, Creative, Growth, Retention, and CX in a regular insights report. Use the community to test new products, concepts, and campaigns.
• Keep the operation running. Track community programs, events, ambassador engagement, and product gifting, and report weekly and monthly on engagement, participation, content volume, and sentiment.
• You own the community experience across our Facebook group and social comments and DMs, the superfan and ambassador program, community programming, and the customer insights that come from it.

Requirements

• 3 to 5 or more years in community, social, brand, or customer engagement at a consumer brand, including an online community, ambassador program, or highly engaged social audience you managed yourself.
• You build relationships.
• You turn conversations into insight.
• You are organized.
• You know our customer. You understand the lived experiences, interests, and wellness concerns of Black women and can represent BGV naturally and authentically.

Preferred

• Experience with consumer, wellness, beauty, or CPG brands is a plus.