COMMUNITY ENGAGEMENT SPECIALIST

Marketing Strategy, Brand Management & Creative Services

• Implement organizational marketing strategy and priorities
• Conduct marketing needs assessments to identify goals, target audiences, messaging needs
• Maintain brand consistency across programs, departments, and locations
• Coordinate with marketing consultants to ensure strategic alignment and adherence to marketing policies and procedures
• Gather and develop testimonials, impact stories, and success stories that demonstrate mission impact
• Develop graphic design and creative assets for digital and print marketing
• Create brochures, flyers, signage, advertisements, promotional materials, infographics, and other collateral
• Coordinate print production and outside vendors as needed
• Maintain marketing templates, photography, and brand assets

Digital Marketing & Communications

A. Social Media Management

• Develop and maintain organization-wide social media calendar, create, schedule, and publish content
• Develop graphics, photography, video, and other digital content
• Monitor messages, comments, engagement, and customer inquiries;
• Coordinate responses and escalate concerns when appropriate
• Maintain appropriate account access and security, monitor engagement and performance

B. Email Marketing – Internal & External

• Coordinate internal and external email communications
• Develop email strategy and campaign calendars
• Write and develop content
• Create graphics and email layouts
• Manage distribution lists and scheduling
• Monitor campaign engagement and effectiveness

C. Website & Digital Presence Management

• Maintain accurate and current website content
• Complete ongoing program, staff, event, and organizational updates
• Coordinate larger website changes as needed
• Perform basic SEO maintenance
• Maintain Google/local business listings and monitor online reputation

III. Community Relations & Organizational Visibility

• Maintain calendar of community events and opportunities; coordinate registration/participation
• Coordinate staff attendance and representation; attend priority community events
• Capture live photos/video and promote organizational participation
• Develop post-event social media and communications
• Build and maintain relationships with community organizations and partners
• Identify opportunities to increase organizational visibility and engagement

IV. Development & Fundraising Support

• Develop event graphics, collateral, signage, digital content, and promotional materials for fundraising campaigns and events
• Support event registration and communications
• Provide event-day marketing and logistical support as needed
• Capture content for post-event marketing and donor communications
• Maintain and restock promotional items and organizational swag
• Support development-related mailings and receivables

V. General Coordination & Administrative Support

Integrated Across Responsibilities

• Maintain marketing and community relations calendars
• Coordinate projects, deadlines, vendors, and deliverables
• Maintain marketing files, assets, and inventories
• Provide additional marketing, communications, community relations, and development support as assigned

• Education - Bachelor’s degree plus 1 – 3 years of marketing and communications experience.