Responsibilities

• Strategic Planning & Market Expansion: Develop and execute a comprehensive quarterly business plan to increase market share and drive facility growth. Regularly review and adjust strategies to meet evolving market dynamics.
• Referral Development & Relationship Management: Establish and nurture relationships with key referral sources, including clinicians, judicial systems, hospitals, and community organizations. Implement targeted outreach strategies to expand the referral network.
• Salesforce CRM Management: Maintain accurate and up-to-date records in Salesforce, ensuring a minimum of 15 daily logged contacts, 2 scheduled meetings, and 85 weekly activities. Utilize CRM data to track performance and inform strategic decisions.
• Community Engagement & Education: Represent Footprints to Recovery at industry events, conferences, and community outreach programs. Conduct presentations and facility tours to educate potential referral sources and the community about our services.
• Performance Monitoring & Reporting: Monitor key performance indicators (KPIs) to assess the effectiveness of business development activities. Provide regular reports to leadership, offering actionable insights for continuous improvement.
• Collaboration & Team Engagement: Participate in weekly team calls and coaching sessions. Collaborate with the Director of Business Development and leadership to align strategies and achieve organizational goals.
• Budget Management & Compliance: Adhere to the monthly marketing budget and submit expense reports via Expensify. Ensure all activities comply with organizational policies and industry regulations.

Requirements

• Bachelor7s degree in Public Relations, Healthcare, Business Administration, or a related field. Equivalent experience in public relations or a health-related field may substitute for a degree.
• Minimum of 1 to 3 years in public relations, communications, or a health-related field. Experience in behavioral health or addiction treatment is highly desirable.
• Proficiency in Salesforce CRM and Microsoft Office Suite.
• Strong verbal and written communication skills.
• Ability to build and maintain professional relationships.
• Knowledge of state and federal statutes regarding patient confidentiality laws.
• Understanding of addiction treatment and the 12-Step Recovery Program.
• Ability to work independently and as part of a team in a fast-paced environment.

Preferred

• Experience in behavioral health or addiction treatment is highly desirable.