Responsibilities

• Creating and executing original content (images, short form videos) and responses across 3M™ Nexcare™ Brand, Futuro™ Brand and Ace™ Brand owned social media channels to generate awareness and affinity for the brand;
• Partnering with cross-functional team members (e.g., R&D, creative/agency partners) to develop industry-leading creative assets;
• Gathering, analyzing and communicating social media KPIs to stakeholders using native insights, social management and analytic tools, and adjusting plans and content to further drive audience growth and engagement;
• Contributing through leadership for social media and cultural trends that are relevant for the brand; present/socialize trends with division management, marketing teams and R&D;
• Monitoring, listening, interacting and responding to consumers, influencers, and other stakeholders posting comments or questions about 3M consumer health brands, consumer first aid, skincare, or muscle joint and wellness products, ensuring brand voice and quality standards are met during these interactions;
• Share approved content and calendars on a consistent basis with the cross-functional teams for possible global replication or retailer partner usage
• Assisting with the brand’s paid social media strategy.

Requirements

• Bachelor's degree in marketing, communications, public relations or journalism (completed and verified prior to start)
• Three (3) years of experience posting and managing social media accounts including Facebook, Instagram, TikTok, and Pinterest or others in a private, public, government or military environment
• Must be legally authorized to work in country of employment without sponsorship for employment visa status (e.g., H1B status).
• Bachelor’s degree or higher in a science or engineering discipline from an accredited institution (as listed in the additional qualifications)

Preferred

• Experience creating high-performing organic and paid social content for a consumer brand, including short-form video, community engagement, and platform-specific content strategies across channels such as Instagram, TikTok, Facebook, and Pinterest
• Knowledge of social media best practices and trends
• Strong content creation experience, including ability to create and edit new social and video content
• Ability to work in a fast-paced environment
• Previous experience partnering with a consumer brand to create social media content
• Strong communication skills (both written and oral)
• Knowledge and experience in the consumer-packaged goods industry
• Knowledge and experience in mass retail, online, and other consumer channels
• Experience with marketing technology/tools
• Ability to use analytics to take projects effectively from analysis to insight and implementation

Benefits

• 3M offers many programs to help you live your best life – both physically and financially. To ensure competitive pay and benefits, 3M regularly benchmarks with other companies that are comparable in size and scope.