Responsibilities

• Plan and produce original social content (short-form video, photos, reviews, unboxings, live streams, posts) featuring the product across platforms relevant to your region — e.g., TikTok, Instagram, YouTube, X, LinkedIn, Bilibili, Douyin, Weibo, LINE, Twitch
• Publish to your own channels and/or HTC's regional channels on an agreed content calendar
• Execute launch-week and post-launch campaigns: teasers, reveal-day coverage, feature deep dives, comparisons, and use-case stories
• Engage with your community: reply to comments, answer product questions, and surface feedback to our team
• Identify and coordinate with other creators, communities, and media in your region to extend reach
• Adapt global messaging so it resonates locally — language, cultural references, platform norms
• Track performance (reach, engagement, click-through, conversions) and report weekly with insights and recommendations
• Follow brand guidelines, embargo dates, and disclosure/advertising regulations in your market

Requirements

• 2+ years of experience as a content creator, social media marketer, KOL, or influencer, with a track record of launch or product campaigns
• Links to your primary social channels
• 2–3 examples of product or launch content you've created (tech preferred)
• An engaged, authentic following in tech, consumer electronics, gadgets, gaming, productivity, lifestyle, or a closely related niche ([e.g., 20K+ followers on at least one primary platform] — quality of engagement matters more than raw size)
• Strong on-camera presence and content production skills (shooting, editing, captioning) — you can ship polished content quickly and independently
• Deep familiarity with the platforms and creator culture in your market
• Comfortable working to tight deadlines and embargoes during a live launch
• Understanding of FTC/ASA/local disclosure rules and paid-partnership requirements
• Genuine interest in hardware and consumer tech; you can explain features clearly and honestly to a non-expert audience
• Fluent in English, with excellent verbal and written communication skills and the ability to communicate effectively in a global business environment

Preferred

• Experience with product reviews or hands-on tech content
• Existing relationships with tech media, communities, or other creators in your region
• Experience with paid social, affiliate links, or performance tracking tools