Responsibilities

• Manage and own the relationships with local advertising and PR agencies, including briefing, performance management, and budget accountability, on how we can improve relevancy in this market
• Oversee end-to-end success of creative and new campaign launches; marketing/promotions, campaign localization, local program operations, customer service, and local marketplace communications
• Own and manage iHerb’s presence and performance on Korean marketplaces, including Naver (Smart Store, Brand Store, Naver Shopping), Coupang, and other relevant platforms (e.g., Gmarket, 11st, Kakao), spanning store operations, merchandising, promotions, and local marketplace communications
• Explore new channels, form new partnerships, and optimize current marketing channels such as influencers, Social, affiliates, and OOH to enhance visibility with key focus on growing our customer base
• Coordinate and lead PR & Events for the local market
• Report daily, weekly results and progress against sales plan. Analyze reports for the market, translate findings into insights and actionable growth tactics
• Manage and allocate marketing budgets across various channels and initiatives, ensuring strategic investment and maximizing ROI
• Work with the central CRM team on how we can optimize our rewards program to further build loyalty
• Proactively research partner and marketplace sites to ensure accuracy and delivery of our content, while continuously looking at ways to improve our brand position
• Support the Korea team to define commercial strategies and trade marketing calendar to accelerate sales for the region

Requirements

• Proven understanding of the Korean e-commerce landscape, including marketplace ecosystems such as Naver and Coupang, and genuine passion for digital marketing.
• Passionate Marketing expert continuously staying updated with industry trends, experiments with new strategies, and continuously optimizes campaigns to achieve the best possible outcomes.
• Self-starter with experience managing projects from inception to completion.
• Data-driven with a proven track record of turning insights into action.
• Strong interpersonal skills, ability to develop relationships and communicate with leadership and cross-functional partners.
• High degree of accuracy and attention to detail
• Excellent organization skills and ability to multi-task
• Must be fluent in Korean and business level English
• Experience with Microsoft Office Suite (Word, Excel, PowerPoint)
• Experience with Google Business Suite (Gmail, Drive, Docs, Sheets, Forms) preferred