Responsibilities

• Develop and execute social media content strategies that showcase Tracker Marine and Bass Pro Shops products, experiences, promotions, and outdoor lifestyles.
• Create, edit, and publish engaging photo and video content across social media platforms, including customer stories, product demonstrations, conservation initiatives, and in-store experiences.
• Spend time in-store, at local lakes, community events, and outdoor experiences creating content that inspires customers to get outside and enjoy the outdoors.
• Manage social media communities by engaging customers, responding to inquiries, monitoring trends, and identifying opportunities to increase awareness and engagement.
• Support relationships with local influencers, community partners, and outdoor advocates to expand reach and drive traffic.
• Coordinate and execute promotional, community, and signature Bass Pro Shops events in partnership with store leadership and community partners.
• Support events including boat demo days, fishing clinics, customer appreciation events, seasonal promotions, conservation programs, and holiday experiences including Santas Wonderland.
• Manage event logistics, promotional campaigns, live social coverage, and post-event recaps to maximize engagement and lead generation.
• Track and report social media, event, and lead-generation performance metrics.
• Assist with email, website, and other marketing communications as needed.

Requirements

• Passionate about boating, fishing, camping, hunting, or outdoor recreation.
• Experience creating content for social media platforms, either professionally or through personal projects, with the ability to learn new tools and trends quickly.
• Experience creating and editing short-form video content using tools such as CapCut, InShot, Premiere Rush, or similar platforms.
• Strong understanding of social media platforms including Instagram, Facebook, TikTok, and YouTube.
• Excellent verbal and written communication skills.
• Enjoys balancing creativity, event coordination, and customer engagement.
• Excited by opportunities to build and grow a local outdoor community.
• Comfortable appearing on camera and engaging with customers and community members.
• Strong organizational skills with the ability to manage multiple projects and deadlines in a fast-paced environment.
• Self-motivated with the ability to work independently and as part of a team.

Preferred

• Experience with Canva, Adobe Creative Suite, or similar design software preferred.
• Retail, marine, marketing, hospitality, or event planning experience preferred.

Benefits

• Medical
• Dental
• Vision
• Health Savings Account
• Flexible Spending Account
• Voluntary benefits
• 401k Retirement Savings
• Paid holidays
• Paid vacation
• Paid sick time