Responsibilities

• Create, edit, and concept in-house content across formats, video, photo, and written, that captures the Winky Lux voice.
• Strategize the evolution of behind-the-scenes office content and storytelling, turning day-to-day brand life into engaging, on-brand narratives.
• Edit UGC and other video content with a paid first perspective
• Manage and organize content for ease of use and access for internal and external partners
• Build and manage a community through a mix of agency partners, paid influencers, paid affiliates, gifting programs, and brand loyalists.
• Develop and execute a tiered community-building strategy, matching engagement approach and investment to each tier.
• Partner closely with external agencies, influencers, social and paid affiliates. Plan, brief, and evaluate campaign performance.
• Track content and community performance, translating results into recommendations for what to double down on next.
• Collaborate cross-functionally with marketing, creative, and leadership to keep content and community strategy aligned with broader brand priorities.

Requirements

• 3-6+ years of experience in content creation, community management, influencer/affiliate marketing, or a related field (beauty, CPG, or DTC experience is a plus).
• A strong eye for content, you can both concept ideas and execute or direct the creation of them.
• Experience managing or collaborating with external agencies and partners.
• Familiarity with influencer, affiliate, and gifting program structures, including tiering partners by value and engagement.
• Excellent written and verbal communication skills, with a natural storytelling instinct.
• Comfort working in a fast-paced, in-house environment where priorities shift and ownership is high.

Preferred

• Bonus: prior experience working with agencies like STC or Pattern, or similar influencer/affiliate partners.