Responsibilities

• curating content, including but not limited to network-wide internal and external communications, developing media relations, packaging turnkey content for distribution to all media outlets, and developing authentic still and automated marketing content
• developing all written content/copy for all FHCN communication platforms that align with the Network’s communications objectives and goals
• distribution of all public service announcements related to all FHCN-produced community health fairs and events
• populating FHCN-produced community health events on all media public event calendars
• developing strategic packaged turnkey stories to include soundbites, talking points, videography, still photography, and quotes, and delivering to prospective media outlets to gain earned media
• tracking and reporting all earned media content
• developing, executing, and overseeing all written communications, including press releases, press kits, specialized pitch letters, presentations, talking points, and digital stories
• researching and curating content for FHCN’s website blog, cross-functional with Digital Marketing & Analytics Specialist and LocaliQ SEO team to ensure content includes relevant SEO keywords
• creative copy for all social media posts, infographics, print collateral, etc
• coordinating TV appearances, interviews, and developing talking points
• developing radio advertising scripts
• developing commercial videography storyboards and scripts
• New Provider Orientation communications related to Marketing and Public Relations
• managing a comprehensive list of media outlets and their contacts to build relationships with media personnel
• understanding and implementing FHCN voice for all curated content
• photography and Facebook live content to support network brand initiatives, newsletters, and social media
• maintaining the accuracy of FHCN health center hours, services, and special programs through various platforms
• maintaining accurate information as pertains to network services, specialized programs, network updates, history, and all other pertinent network information on all platforms, both public-facing and internal
• maintaining and correcting hours of operation and site-specific services on FHCN’s website
• accuracy of all business listings for each health center and administrative site? to be corrected in content (as per description) but kept as-is here for fidelity; maintaining continuous audits and updates of all FHCN collateral and digital content to ensure accuracy?

Requirements

• Bachelor’s degree with recognized significant or comparable experience
• A combination of relevant experience and completion of a high school diploma with a minimum cumulative GPA of 2.5, or General Educational Development (GED) with a minimum overall score of 162.5, and healthcare-related knowledge frequently acquired through completion of a trade school, para-professional, or certificate-type program
• If an individual has completed a degree at a higher level than required by the role and had a stronger GPA in that program, they may provide proof of GPA from that degree in lieu of the high school diploma or Bachelor’s degree
• Three years of strong copywriting and content creation experience is required, preferably in the healthcare industry
• Works well under pressure and meets tight deadlines
• Is tolerant and understanding of last-minute objective/project redirects
• Able to redirect goals unexpectedly upon objective change of priority
• Able to maintain focus on complete objectives on deadline
• Advanced proficiency in Adobe Creative Suite (InDesign, Illustrator, and Photoshop), CANVA, and OptiSign
• Ability to prepare more complex documents in Microsoft Word (tables, charts, graphs), Microsoft Excel (formulas, lookup tables), and Microsoft PowerPoint
• Experience with multimedia and an extensive knowledge of art, design, photography, and video production, with applied use in marketing, are preferred
• Ability to work in a fast-paced, deadline-driven team environment
• A valid CA driver’s license

Nice to have

• Healthcare industry experience preferred
• Experience with multimedia and an extensive knowledge of art, design, photography, and video production, with applied use in marketing, are preferred