Responsibilities

• Curating content, including but not limited to network-wide internal and external communications, developing media relations, packaging turnkey content for distribution to all media outlets, and developing authentic still and automated marketing content
• Developing all written content/copy for all FHCN communication platforms that align with the Network’s communications objectives and goals
• Distribution of all public service announcements related to all FHCN-produced community health fairs and events
• Populating FHCN-produced community health events on all media public event calendars
• Developing strategic packaged turnkey stories to include soundbites, talking points, videography, still photography, and quotes, and delivering to prospective media outlets to gain earned media
• Tracking and reporting all earned media content
• Developing, executing, and overseeing all written communications, including press releases, press kits, specialized pitch letters, presentations, talking points, and digital stories
• Researching and curating content for FHCN’s website blog, working cross-functionally with Digital Marketing & Analytics Specialist and LocaliQ SEO team to ensure content includes relevant SEO keywords
• Creative copy for all social media posts, infographics, print collateral, etc
• Coordinating T.V. appearances, interviews, and developing talking points

Requirements

• Possesses specific advanced knowledge and skills, including written and verbal communication skills, computational, computer and technical skills, and mathematical knowledge frequently acquired through the completion of a Bachelor’s degree with recognized significant or comparable experience
• A combination of relevant experience and completion of a high school diploma with a minimum cumulative GPA of 2.5, or General Educational Development (GED) with a minimum overall score of 162.5, and healthcare-related knowledge frequently acquired through completion of a trade school, para-professional, or certificate-type program
• If an individual has completed a degree at a higher level than required by the role and had a stronger GPA in that program, they may provide proof of GPA from that degree in lieu of the high school diploma or Bachelor’s degree
• Three years of strong copywriting and content creation experience is required, preferably in the healthcare industry
• Works well under pressure and meets tight deadlines
• Is tolerant and understanding of last-minute objective/project redirects
• Able to redirect goals unexpectedly upon objective change of priority
• Able to maintain focus on complete objectives on deadline
• Advanced proficiency in Adobe Creative Suite (InDesign, Illustrator, and Photoshop), CANVA, and OptiSign
• Ability to prepare more complex documents in Microsoft Word, including creating tables, charts, graphs and other elements

Preferred

• Video production experience
• Experience with SEO keywords (on pages and content)