Responsibilities

• Assists in the development and implementation of Town-wide communication plans and public information programs.
• Produces internal and external communications, including reports, presentations, newsletters, and educational materials.
• Monitors local news and online platforms to identify misinformation, resident concerns, and emerging communication needs.
• Supports branding efforts to ensures consistent messaging and visual identity across all Town communications.
• Serves as backup Public Information Officer (PIO) responding to incidents and within the Emergency Operation Center (EOC) when needed.
• Attends Town events, programs, and community outreach activities to support content creation and community engagement.
• Regularly demonstrates the Towns core values of respect, engagement, supportive work environment, communication, and service excellence. Supports others to do the same.
• Other responsibilities as assigned.
• Manages and maintains the Towns website and mobile app, ensuring content accuracy, consistency, accessibility (WCAG 2.1 AA), and compliance with federal and state standards.
• Coordinates and approves all website updates or new content submitted by departments; provides guidance on accessibility and content structure.

Requirements

• Bachelors degree with coursework in communications, journalism, marketing, public relations, business administration, or related field and considerable (3-5 years) experience in digital communications, marketing, or multimedia content creation, or an equivalent combination of education and experience.
• Possession of an appropriate driver's license valid in the State of North Carolina.
• Possession of or ability to obtain Incident Command Basic PIO FEMA certification within twelve (12) months of hire.
• May require possession of or ability to obtain specific licenses and/or certifications depending on departmental assignment.
• Thorough knowledge of modern communications principles, digital media strategy, and public information practices.
• Strong understanding of website management, accessibility compliance (WCAG 2.1 AA), and content management systems.
• Advanced knowledge of Adobe Creative Cloud, including but not limited to Photoshop, Premiere Pro, and Illustrator.
• Skill in photography, videography, and video editing for social and digital platforms.
• Proficiency in managing social media accounts and analyzing engagement metrics.
• Ability to write clearly, concisely, and effectively for diverse audiences across digital, print, and visual platforms.
• Strong organizational and project management skills, with ability to manage multiple deadlines and priorities in a fast-paced environment.
• Ability to collaborate effectively with other departments and external partners.
• Ability to exercise initiative, creativity, and independent judgment.

Preferred

• Experience with emergency communications or emergency management
• Proficiency with content management systems beyond basic use
• Experience managing digital analytics and engagement strategies

Benefits