Responsibilities

• Responsible for curating content, including but not limited to network-wide internal and external communications, developing media relations, packaging turnkey content for distribution to all media outlets, and developing authentic still and automated marketing content.
• Responsible for developing all written content/copy for all FHCN communication platforms that align with the Network’s communications objectives and goals.
• Responsible distribution of all public service announcements related to all FHCN-produced community health fairs and events.
• Responsible for populating FHCN-produced community health events on all media public event calendars.
• Responsible for developing strategic packaged turnkey stories to include soundbites, talking points, videography, still photography, and quotes, and delivering to prospective media outlets to gain earned media.
• Responsible for tracking and reporting all earned media content.
• Responsible for developing, executing, and overseeing all written communications, including press releases, press kits, specialized pitch letters, presentations, talking points, and digital stories.
• Responsible for researching and curating content for FHCN’s website blog, working cross-functionally with Digital Marketing & Analytics Specialist and LocaliQ SEO team to ensure content includes relevant SEO keywords.
• Responsible for creative copy for all social media posts, infographics, print collateral, etc.
• Responsible for coordinating T.V. appearances, interviews, and developing talking points.

Requirements

• A combination of relevant experience and completion of a high school diploma with a minimum cumulative GPA of 2.5, or General Educational Development (GED) with a minimum overall score of 162.5, and healthcare-related knowledge frequently acquired through completion of a trade school, para-professional, or certificate-type program.
• Three years of strong copywriting and content creation experience is required, preferably in the healthcare industry.
• Possesses specific advanced knowledge and skills, including written and verbal communication skills, computational, computer and technical skills, and mathematical knowledge frequently acquired through the completion of a Bachelor’s degree with recognized significant or comparable experience.
• A valid CA driver’s license is required.

Preferred

• Experience with multimedia and an extensive knowledge of art, design, photography, and video production, with applied use in marketing, are preferred.