Communications and Public Relations Manager

Birmingham, AL (On-site)

$62K/yr – $105K/yrMid Level5+ years expFull time

Posted 5 days ago

Job Summary

Lead and own integrated marketing campaigns for APT, oversee media relations and content across digital and print, guide community outreach, and supervise staff and the marketing budget.

  • Drive integrated campaigns and brand visibility
  • Manage media relations and press activities
  • Supervise staff and budget management

Job Description

Responsibilities

  • Develop and execute integrated marketing campaigns that promote APT programming, services, educational initiatives, and events while strengthening the organization's brand identity, visibility, and public presence.
  • Create compelling content for digital, social media, email, print, and broadcast platforms.
  • Evaluate audience engagement data, promotional effectiveness, and communications metrics to recommend and implement strategic improvements.
  • Serve as APT's primary contact for media relations, including preparing press releases and coordinating media opportunities.
  • Support fundraising and membership efforts through effective promotional campaigns and donor communications.
  • Coordinate community outreach activities and represent APT at events and public engagements.
  • Coordinate the preparation, writing, editing, and publication of annual reports and other agency publications that communicate organizational accomplishments and impact.
  • Coordinate projects with internal departments and external vendors.
  • Ensure consistent brand standards and messaging while evaluating marketing performance and recommending improvements.
  • Supervise staff and internships, providing direction and training while ensuring achievement of departmental goals.

Requirements

  • Bachelor’s degree from an accredited four-year college or university in Journalism, Public Relations, Communications, English, or a closely related field.
  • Five (5) years of professional work experience in the field of public relations, public information, communications, print journalism, broadcast journalism, or related media promotional/informational work for an organization.

Preferred

  • Experience developing and implementing marketing, communications, or public relations strategies that strengthen organizational brand identity and reputation.
  • Experience managing digital communications, including social media, websites, email marketing, and content development.
  • Experience writing and editing public-facing communications and serving as a media contact.
  • Supervisory or team leadership experience.
  • Proficiency in Microsoft Office Suite (Word, Excel, Outlook, PowerPoint).
  • Experience managing website content through content management systems (CMS) such as WordPress or similar platforms.
  • Experience in public media, broadcasting, higher education, nonprofit communications, government, or other mission-driven organizations.

Benefits

  • Comprehensive health, dental, vision, cancer, and flexible spending account (FSA) benefits, effective on date of hire.
  • Pension plan
  • Paid annual and sick leave
  • Paid parental leave
  • Thirteen paid holidays
  • PSLF Qualifying Employer
Alabama Public Television logo

Alabama Public Television

Alabama Public Television is the PBS affiliate for the great state of Alabama. Learn something new every day with APT.

Founded in 1953
Birmingham, Alabama, USA
78 employees (30 in marketing)

Salaries

Posted range

$62K/yr – $105K/yr

Taken straight from the job posting.

Communications median pay in the United States

$93K/yr

Most pay falls between $70K and $137K. Based on 6,050 salaries.

See all Alabama Public Television salaries
Alabama Public Television logo

Communications and Public Relations Manager

Alabama Public Television · Birmingham, AL · On-site