Responsibilities

• Develop and implement communications, marketing, and outreach strategies that strengthen the mission and visibility of the Mexican Studies Institute at CUNY, both on campus and beyond.
• Create, edit, and manage content for the Mexican Studies Institute’s website, newsletters, social media platforms, institutional reports, promotional materials, and other communication channels.
• Design and implement bilingual (Spanish-English) campaigns to promote academic programs, conferences, exhibitions, workshops, cultural festivals, the New York City International Book Fair (FILNYC), and other initiatives of the Mexican Studies Institute.
• Draft press releases, media advisories, promotional materials, speeches, newsletters, and other institutional communications on behalf of the Mexican Studies Institute.
• Establish and maintain relationships with journalists, media outlets, community media organizations, and strategic partners to expand the reach and visibility of the Institute’s activities.
• Manage the Institute’s digital presence and coordinate communication strategies across social media and other digital platforms.
• Collaborate with faculty, students, artists, researchers, community organizations, and cultural and academic institutions to develop communication and outreach materials for the Mexican Studies Institute.
• Coordinate photography, video, multimedia production, and digital storytelling projects that document and promote the Institute’s programs and initiatives.
• Monitor and evaluate the effectiveness of communication strategies through audience metrics, media coverage analysis, and public engagement assessments.
• Ensure consistency in the Institute’s visual identity and institutional messaging across all communication materials.

Requirements

• Bachelor's degree in Communications, Journalism, Public Relations, Marketing, Media Studies, Digital Communications, Literature, or a related field.
• Minimum of four years of professional experience in communications, public relations, marketing, media, content production, or related areas.
• Flexibility to work occasional evenings and weekends, as required by program schedules, special events, and institutional activities.
• Ability to work collaboratively and effectively with faculty, students, artists, researchers, community organizations, cultural institutions, and other strategic partners.
• Fluency in spoken and written Spanish and English; excellent writing, editing, and verbal communication skills in both languages; and experience developing and managing bilingual campaigns and content for diverse communities is highly desirable.
• Demonstrated interest in higher education, Mexican and Latino studies, culture, the humanities, academic research, the arts, community engagement, and public communications.
• Excellent interpersonal skills and demonstrated ability to work collaboratively and effectively in multidisciplinary teams.
• Ability to work independently, take initiative, and contribute to innovative communications, cultural outreach, and public engagement projects.
• Knowledge of and sensitivity to Mexican, Mexican American, Latino, and immigrant communities, as well as experience working in academic, cultural, artistic, or community-based settings, is highly desirable.
• Experience creating content for websites, newsletters, social media platforms, digital communication campaigns, and storytelling initiatives.

Preferred

• Experience working in higher education institutions, museums, cultural organizations, community-based organizations, or nonprofit institutions.
• Knowledge of Mexican, Mexican American, Latino, and immigrant communities, as well as issues related to their cultures, histories, and contemporary experiences.
• Experience in media relations, public affairs, strategic communications, and community engagement.
• Experience in graphic design, photography, video production, and multimedia storytelling.
• Familiarity with Adobe Creative Suite, Canva, WordPress, email marketing platforms, and audience analytics tools.
• Experience developing bilingual communication campaigns and outreach strategies for diverse and multicultural audiences.