Communications and Marketing Manager

Grand Rapids, MI (On-site)

Salary Not AvailableMid Level7+ years expFull time

Posted 3 months ago

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Job Summary

Drive integrated external communications: brand evolution, social, email, and media outreach to support Acton’s mission.

  • Must-have: Seven+ years in marketing/communications with senior responsibilities.
  • Standout: Experience leading cross-functional campaigns, media relations, and program launches.

Job Description

Responsibilities

  • Develop strategic documents that define Acton’s desired content mix, target audiences, and the communications channels used to reach them.
  • Collaborate with the Vice President of Communications and Marketing to evolve Acton’s brand and modernize its messaging to resonate with diverse audiences.
  • Research, recommend and implement emerging best practices in email, social, and digital communications.
  • Partner across the organization to ensure alignment between strategic initiatives and organizational goals.
  • Guide Acton’s social media presence across platforms, including content strategy and development, scheduling, and performance tracking and optimization.
  • Develop and execute paid social advertising campaigns to reach target audiences and achieve defined KPIs.
  • Monitor trends, engagement, and audience growth to continuously refine Acton’s social strategy.
  • Help maintain and update content across Acton.org and related platforms using the organization’s CMS.
  • Lead Acton’s email communications program including newsletters, announcements, and campaign messaging.
  • Oversee list segmentation, subscriber hygiene, and third-party list auditing tools to maintain a clean and effective contact database.

Requirements

  • Bachelor's degree in marketing, communications, public relations, journalism, media or film production, or a related field.
  • Seven or more years of experience in marketing, communications, or a related discipline, with demonstrated progression into senior responsibilities.
  • Strong writing, editing, and storytelling skills.
  • Experience managing social media platforms, email marketing systems, and list management tools.
  • Experience managing vendor relationships and overseeing third-party partners.
  • Proficiency with Canva; experience with Adobe Creative Suite is a plus.
  • Strong project management skills with the ability to lead complex, multi-stakeholder initiatives.
  • Demonstrated media relations experience including press outreach, pitching, and placement.
  • A faith-informed perspective and familiarity with faith-based communities and their role in civic life.
  • An entrepreneurial mindset and the initiative to identify, propose, and launch new programs.

Nice To Have

  • Experience with Adobe Creative Suite is a plus.
  • Prior experience or education in podcast production, filming, and audio recording is a plus.