Responsibilities

• Designs, executes, and continuously improves the integrated communications and marketing strategy for the unit and each of its programs, in alignment with unit goals, grant deliverables, and the strategic priorities of funders and the host institution.
• Sets the creative direction, editorial voice, and campaign calendar for unit-wide communications, ensuring consistency across programs and audiences.
• Works directly with the AVP and program leadership to align messaging and creative strategy with unit priorities, program milestones, and reporting cycles.
• Ensures every communication and marketing piece complies with Florida Atlantic University branding standards and with the co-branding, logo usage, and acknowledgment requirements of program sponsors and funders, including the SBA and DoW.
• Independently produces the full range of creative assets required by the unit: flyers, one-pagers, brochures, digital ads, event graphics, presentation decks, video snippets, social media content, newsletters, email campaigns, web copy, signage, and event collateral.
• Writes, designs, and adapts materials for multiple audiences (entrepreneurs, established businesses, manufacturers, procurement contractors, community partners, funders, and internal stakeholders) and, where appropriate, in both English and Spanish.
• Manages the unit’s social media accounts and content calendars, ensuring consistent voice, active engagement, and timely posting across platforms.
• Plans, coordinates, and executes the full lifecycle of the unit’s events, trainings, workshops, pitch sessions, reverse trade shows, and networking activities, including logistics, venue selection, vendor and sponsor coordination, registration management, run-of-show, and on-site delivery.
• Owns participant recruitment. Designs and runs the outreach campaigns, referral partnerships, and audience-development tactics needed to hit or exceed target attendance for every event, workshop, and cohort the unit produces. Activities coordinated with other key staff and stakeholders.
• Manages pre-event promotion and post-event follow-up in coordination with program staff, ensuring attendees convert into clients, referrals, or engaged community partners. It includes reporting and maintaining good standing in KPIs related to the unit.

Requirements

• Bachelor’s degree in marketing, communications, public relations, graphic design, or a related field and two years of relevant experience; or an equivalent combination of education and experience totaling four years in marketing, communications, or event coordination required.
• Demonstrated proficiency in design and content-creation tools (e.g., Adobe Creative Suite, Canva), social media management platforms, and email marketing systems is expected.
• Excellent writing and communication skills.