Communications Manager

Eugene, OR (On-site)

Salary Not AvailableMid Level3+ years expFull time

Posted 2 days ago

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Job Summary

Owns the content lifecycle across consumer, industry and event channels, leads email and social workflows, and coordinates cross-team content requests and approvals.

  • Own content strategy and channel adaptation
  • Manage email campaigns and social posts
  • Coordinate cross-teams and approvals

Job Description

Responsibilities

  • Content Creation (40%) Write original consumer-facing content including blogs, destination stories and leisure travel inspiration across channels.
  • Write original industry-facing content including partner communications, organizational updates and storytelling that communicates the value of the visitor economy and transient lodging tax investment.
  • Write original meeting and event planner-facing content including blogs, stories and supporting media across channels.
  • Adapt content for different audiences, following established communications plans and organizational voice guidelines.
  • Identify opportunities to extend a single piece of content across multiple channels and formats.
  • Email Communications (30%) Layout, proof and deploy the consumer newsletter and industry newsletter in our email automation platform.
  • Produce one-off email communications as directed.
  • Ensure all email communications are accurate, on-brand and deployed on schedule.
  • Social Media Support (15%) Write captions and prepare posts for organizational social media channels.
  • Get content into the approval pipeline and scheduled in a timely manner.

Requirements

  • 3+ years of experience in communications, content creation, journalism or a related field.
  • Exceptional writing skills, with demonstrated ability to produce original, polished content across consumer and industry audiences.
  • Ability to write in an organizational voice and adapt tone and approach for distinctly different audiences — consumer and industry — following an established communications plan.
  • Experience laying out and deploying email communications in Act-On or a similar platform.
  • High-volume producer with strong organizational skills and ability to manage multiple deadlines simultaneously.
  • Comfortable receiving direction from multiple team members and working within a structured approval process.
  • Mission-driven with genuine interest in the visitor economy and community impact.

Preferred

  • Experience in destination marketing, tourism or a related industry.
  • Familiarity with Eugene, Cascades & Coast as a destination and Lane County communities.
  • Familiarity with social media platforms and content scheduling tools.
  • Experience with Canva and Adobe Suite.
  • Experience working within a project management system.

Benefits

  • Medical and dental insurance
  • Paid holidays, vacation and sick leave
  • Employer SEP/IRA contributions after two years
Travel Lane County logo

Travel Lane County

4.0 Glassdoor

Promoting Lane County as the Eugene, Cascades & Coast region through innovative destination marketing, product development and exceptional visitor experiences.

Founded in 1980
Eugene, Oregon, USA
36 employees (9 in marketing)
1% recommend to a friend

Traffic Signals

Monthly Visitors
109.8K
Monthly Google Ads Budget
$3.2K
Traffic Source Mix
Search
75.5%
Direct
12.2%
Referral
5.6%
Social
4.1%
Paid
2%

Headcount Trend

Current headcount: ~36

Marketing Team

Marketing Team Size
6 (17% of company)
Median Tenure
9.5 years
Marketing Roles Posted (Last 30 Days)
1