Marketing & Communications Manager

Berkeley, CA (Unknown)

$72K/yr – $77K/yrMid Level2+ years expFull time

Posted 18 hrs ago

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Job Summary

Own the day-to-day management of Berkeley Playhouse’s social channels and drive integrated marketing across campaigns, coordinating content creation, community engagement, and cross-team initiatives.

  • Social media management and content creation
  • Campaign execution and performance tracking
  • Support donor communications and development efforts

Job Description

Responsibilities

  • Social Media & Content
  • Own day-to-day management of the Berkeley Playhouse social platforms (Instagram, Facebook, YouTube): calendar, creation, posting, and community engagement.
  • Create photo and video content across MainStage, YouthStage, and Classes & Camps, and coordinate contract photographers, videographers, and design vendors.
  • Appear in social content as an on-camera voice of Berkeley Playhouse if you are comfortable there.
  • Track what our community responds to and shares, and make more of it.
  • Brand & Communications
  • Keep the Berkeley Playhouse voice consistent and alive across email, web, print, social, and press.
  • Create, calendar, and send all email campaigns (Mailchimp) across MainStage, Education, and Development.
  • Maintain the website (WordPress): content, sales pages, and event timing coordinated with the Director of Patron Services.
  • Draft press releases, maintain media relationships, and pursue print and digital review coverage.

Requirements

  • 2–4 years in marketing, communications, social media, or a closely related field, or a portfolio that proves you do not need them
  • Strong writing and proofreading across email, social, and print
  • Working fluency in social media management and email marketing platforms (Mailchimp or similar)
  • Comfort with web content management (WordPress or similar) and basic design tools (Canva, Adobe Creative Suite, or equivalent)
  • Highly organized, with the ability to manage concurrent deadlines across a busy production calendar
  • Genuine energy for both organic and paid marketing, and for supporting fundraising work with the same care
  • Willingness to work some evenings and weekends around the show and event calendar

Preferred

  • Experience in performing arts, nonprofit, or education marketing
  • Photography, videography, or graphic design skills
  • Familiarity with Google Ads, Google Analytics, or ticketing and donor CRM systems (AudienceView, Bloomerang)
  • On-camera comfort
  • Connection to the Berkeley or East Bay community

Benefits

  • Health, Worker’s Comp, Vacation and Sick Leave
Berkeley Playhouse logo

Berkeley Playhouse

4.6 Glassdoor

Berkeley Playhouse creates theatre and programs that engage, ignite, and celebrate diverse Bay Area audiences through a thriving conservatory, a professional main stage season, educational outreach, and a commitment to the development of new family musicals. In support of our mission, we maintain and enhance the historic Julia Morgan Theater. A commitment to community, diversity, inclusion, and empowerment is at the heart of our work.

Berkeley, California, USA
71 employees (26 in marketing)
1% recommend to a friend

Traffic Signals

Monthly Visitors
16.7K
Traffic Source Mix
Search
61%
Direct
30.2%
Referral
1.5%
Social
4.4%

Headcount Trend

Current headcount: ~71

Marketing Team

Marketing Team Size
11 (15% of company)
Median Tenure
7 years
Marketing Roles Posted (Last 30 Days)
2

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