Responsibilities

• Develop and distribute communications including, e-newsletter communications (Consumer Newsletter, Tourism Industry News & Resources, Tourism Industry Performance & Insights, Vacation Rental Newsletter, Partner Alerts), LinkedIn posts and other special communications as needed.
• Work across teams to manage, compile and create SCT’s annual report, including data and milestone tracking throughout the year.
• Work across teams to compile and create annual Partner Reports for each municipality in the County.
• Support the implementation of influencer marketing efforts across the organization.
• Work with the Design Marketing Manager and the team at the Annual Meeting to create the presentation deck and other needed materials.
• Edit and proofread other company documents, such as press releases, marketing and sales materials, and website articles as needed.
• Work with the Research and Data Systems Manager to update trends, facts and figures for the meetings and group segment and travel trade segment to use in stories, e-newsletters, articles, press releases, and other materials.
• Act as the organization contact for the wine tourism industry. Coordinate with the Sonoma County Winegrowers and Sonoma County Vintners to elevate awareness around wine and visitation.
• Keep SCT informed about trends in the wine industry.
• Work with SCT’s PR agency of record on wine tourism initiatives.

Requirements

• Bachelor’s Degree in Journalism, Communications, Marketing, or related field.
• Minimum five years of journalism, communications, PR agency or in-house public/media relations experience.
• Experience developing and executing public relations programs for tourism, not-for-profit or consumer brand organizations
• Experience managing multiple programs and meeting deadlines
• Significant experience working with clients or partners in drafting programs and conveying information
• Excellent verbal, written and interpersonal communication skills.
• Experience working with agencies and vendors specific to media and public relations.
• Willing to work outside typical business hours.
• Dependable, highly motivated team player with a great attitude.
• Possess strong organizational skills and attention to detail.