Responsibilities

• Developing and implementing seasonal strategies to promote a positive brand image for Balenciaga in the Americas, including strategic product and brand placements in qualitative print and digital media titles
• Developing and implementing unique product launch strategies tailored to support retail pushes
• Managing all public relations activities for the brand.
• Ensuring Balenciaga maintains a brand-appropriate presence in key digital and print titles across the region.
• Pitching and managing press features
• Manage all event programming needs including but not limited to: Location scouting, list creation, PR activity and oversee team for all event logistics and reporting
• Manage Internal Communications for the AMER region including internal comms posting and strategy development
• Support Global Brand Partnerships
• Manage Retail Marketing efforts both paid and organic including
• Seasonal asset delivery

Requirements

• 5-7 years relevant experience in designing and implementing strategies related to communication at large.
• Able to conceive and drive messages and projects forward
• High understanding of luxury environment & highly client oriented
• Action oriented paired with solid strategic, analytical, organizational skills (planning and monitoring)
• Strong understanding of broader cultural landscape across the US, Brazil, Canada and Mexico
• Demonstrated skills, knowledge and experience in the design and execution of communication, and public relations activities at large.
• Inspiring through change. At ease dealing with ambiguity
• Understand & appreciate differences. Flexibility & open-mindedness.
• Strong strategy development and implementation skills
• Strong existing relationships with fashion and cultural industry leaders is required.