Responsibilities

• Support customer storytelling across our entire portfolio of B2B products to reach recruiter, marketer and seller audiences
• Develop innovative approaches to elevate customer success stories across earned, owned, and social channels
• Maintain a robust pipeline of customer stories and proactively identify opportunities to amplify those stories
• Gather insights/data to tell stories, turning complex information into engaging, easy-to-understand stories
• Pitch stories and secure earned/creator coverage that help our customers understand the value LinkedIn provides
• Support proactive and reactive storytelling and narrative building
• Build and maintain strong relationships with media targets across tier-one outlets
• Stay ahead of media trends and changes to ensure we are always adapting our strategies to drive meaningful earned media results for the business
• Write and/or edit content, including, but not limited to pitches, narratives, articles, LinkedIn platform posts, bylines, etc.
• Build relationships with LinkedIn Global Communications teammates

Requirements

• BS/BA Degree or equivalent experience
• 5+ years’ experience in communications, marketing, journalism, or related experience, and 2+ years in B2B communications
• 3+ years of experience in B2B communications roles, including customer storytelling, media relations, product comms, or thought leadership campaigns
• Experience supporting executive thought leadership, executive profiling, or executive communications programs.
• Ability to translate customer insights, business results, and data into compelling communications narratives.
• Executes projects with tight deadlines and cross-functional dependencies
• Excellent written and oral communications skills with the ability to critically think about how to position a story and weave in multiple messages to maximize opportunities
• Ideal candidate has some experience managing issues that may impact reputation
• Proficient at applying Artificial Intelligence (AI) tools to daily work
• Experience developing scripts and video content for executives

Preferred

• B2B Communications
• Media Relations
• Customer Storytelling
• Executive Communications
• Thought Leadership