Responsibilities

• Organizational Branding & Messaging: Develop messaging that elevates Essie's brand, Black feminist and abolitionist politic, and race- and gender-justice perspective, and lead a team to make our messaging live in the world.
• Manage 1–2 communications staff, including roles focused on content and digital strategy.
• Develop and implement content and messaging strategies that inform and inspire our audiences across all platforms and channels.
• Develop and oversee the implementation of Essie's social media, content, and digital strategies across all platforms and channels.
• Manage the development and distribution of all print and electronic publications including: emails, programmatic collateral, and donor outreach materials.
• Manage visual assets and creative contractors including graphic designers, photographers, and videographers.
• Design or oversee the design of Essie-branded swag for organizational events and programs.
• Content Strategy & Creation: Lead the content creation process and publish compelling, on-brand content that reaches our audiences and inspires action, using Essie's Black feminist lens.
• Create and manage a comprehensive content calendar, keeping it current with political happenings, cultural opportunities, and Essie priorities.
• Draft and ensure the publishing of strategic and engaging content across socials, website, email, press releases, blog posts, and other outlets; proofread and copy edit content before publication.

Requirements

• 3-5 years relevant professional experience in communications, with hands-on experience in content creation,digital/social media strategy, and media relations.
• Proficient in email marketing platforms (e.g., Campaign Monitor), multiple social media channels, content management systems (e.g., WordPress and Avada), and design tools (e.g., Adobe Creative Suite or Canva).
• Impeccable and beautiful writing, editing, and verbal communication skills, with a portfolio showcasing strong content creation; strong attention to detail.
• Experience writing reports and publications, organizational emails, op-eds, and speeches/talking points.
• Experience developing and implementing strategic communication plans, content calendars, and digital/social media strategies.
• Working knowledge of SEO, SMO, and PPC (e.g. Google Ads) best practices, and experience tracking and reporting on content/digital analytics and KPIs.
• Ability to lead communications discussions at both the strategic and tactical levels.
• Track record as a collaborative leader who excels in managing multiple projects and priorities simultaneously.
• Strong project management skillset and familiarity with project management tools (e.g. Asana)
• Experience managing relationships with multiple stakeholders including Essie’s members, partners, Board members, media, and donors.

Preferred

• A uniquely skilled, empathetic communicator. You are someone who uses your highly developed sense of empathy to tap into what motivates others to act. Because of your belief that everyone benefits from the type of future for which our membership fights, you find ways to make meaningful connections to our work for individuals who may not have had any direct experience with poverty, incarceration, or race, gender, or heteronormative bias.
• An astute strategist. While creativity and intuitive innovation fuel your work, your analysis of methods and tactics are rooted in an ability to apply data and metrics to strategy. You understand how to craft targeted messages to reach specific demographics or audiences. You make thoughtful plans and can pivot nimbly to meet your goals, with an eye on how lessons learned can drive the program forward.

Benefits

• full medical, dental, and vision benefits, optional 401(k), a substantial vacation package, and a monthly personal wellness stipend