Responsibilities

• Lead the development of fully integrated go-to-market communication plans across media, public relations, social, influencer, digital commerce, and owned channels
• Ensure all communications disciplines are aligned against a common brand strategy, consumer journey, business objectives, and campaign priorities
• Own the brand's multi-channel paid media strategy, including annual planning, campaign development, channel prioritization, budget allocation, and investment optimization
• Lead media agency partners in developing strategic recommendations aligned with brand objectives, target audience insights, and growth opportunities
• Evaluate and challenge agency plans to ensure investments are effective, efficient, and grounded in measurable business results
• Serve as the central cross-functional leader across Brand, Media, Creative, PR, and agency partners
• Manage and optimize the agency ecosystem — including media, creative, PR, social, and website — across scope, performance, and budgets
• Define KPIs and measurement frameworks tied to business outcomes, driving continuous campaign optimization
• Establish learning agendas and apply consumer, competitive, and media effectiveness insights to improve ROI
• Partner with Brand, digital commerce, and sales teams to accelerate precision marketing and digital capabilities

Requirements

• Bachelor's degree required
• 5+ years of experience in integrated marketing, media, or agency roles, with CPG experience strongly preferred
• Demonstrated track record of developing and executing multi-channel media strategies that drive measurable brand and business growth
• Experience managing agency ecosystems and overseeing complex, cross-functional marketing initiatives