Responsibilities

• The Manager of Communications and Marketing leads the strategy, development, execution and evaluation of integrated, multichannel communications and marketing initiatives that advance the College of Nursing’s academic programs, research, clinical initiatives and community impact.
• This role is responsible for shaping and stewarding the college’s brand identity across all internal and external platforms, including digital and social media, web, print and visual communications.
• Working collaboratively with college leadership, faculty and administrative partners, the manager ensures clear, consistent and compelling messaging, high‑quality visual standards and effective storytelling that enhance the college’s visibility and reputation.
• The position provides creative leadership for graphic design and content development and offers strategic guidance on media relations, public relations and promotional campaigns in close coordination with UF Health Communications.
• The manager uses data, research and performance metrics to inform goals, assess effectiveness and report outcomes to key stakeholders, while proactively identifying and communicating potential issues and opportunities.
• Reporting to the Executive Director of Operations and Strategic Initiatives, with a dotted‑line relationship to the UF Health Communications Director of Strategic Communications, this role supervises communications staff and student interns in support of the college’s strategic priorities.
• Helps develop and implement the College of Nursing’s integrated marketing and communication strategies to effectively promote the college, its academic programs, research, clinical practice and community engagement initiatives across key audiences.
• Building collaborative working relationships with academic leaders, faculty, staff and affiliated health system or community partners to gather information and support shared projects and strategy.
• Guiding social media strategy across platforms to enhance the reputation and visibility of the college and its missions; setting editorial calendars for social accounts; monitoring key metrics to gauge effectiveness of efforts and sharing reports, using data to identify and recommend opportunities for enhanced engagement.
• Gathering data and conducting research to inform strategies, establishing defined goals and developing metrics to track success, and adjusting processes or approach as needed.

Requirements

• Masters degree in an appropriate area; or a bachelors degree in an appropriate area and two years of relevant experience.

Nice To Have

• Excellent writing, editing, proofreading and oral presentation skills, with the ability to conceptualize, develop and produce content for a variety of communications channels.
• Proficiency in Associated Press style, Microsoft Word, Excel and PowerPoint and other relevant communications platforms.
• A commitment to creativity, accuracy, attention to detail and a customer service-oriented attitude.
• Demonstrated ability to work collaboratively and collegially in an energetic, fast-paced environment.
• Effective time management and organizational skills; the ability to successfully manage multiple projects simultaneously.
• The ability to effectively manage, coach, mentor and motivate others while holding them accountable for well-defined goals and deliverables within specified timelines.