Responsibilities

• Lead the PR strategy to elevate Briggs & Riley's presence within the premium travel and lifestyle space.
• Manage our PR agency to secure impactful media coverage, develop compelling brand stories, and identify proactive press opportunities.
• Monitor industry trends, manage media reporting and KPIs, and support reactive communications and crisis management when needed.
• Drive award submissions, licensing, and promotion across Marketing and Sales.
• Develop media materials, executive visibility programs, speaking opportunities, and spokesperson preparation.
• Develop and execute social-first communication strategies that strengthen brand awareness and customer engagement.
• Oversee all brand activity across social platforms, ensuring consistency in content, messaging, and visual identity.
• Partner with our social agency to manage content calendars, product launches, and always-on storytelling.
• Lead influencer, creator, and UGC programs that align with the brand and resonate with target audiences.
• Analyze performance, manage KPIs, and provide actionable insights to optimize engagement.

Requirements

• BA in Marketing, Communications, or other Business Management areas.
• 7+ years of experience in a corporate communications function and experience with public relations. Experience at a PR agency is preferred.
• Must have experience with social media content management, including UGC and influencer campaigns.
• Digital-first mindset and adaptability to AI tools that support your work.
• Experience in partnership contract negotiations as well as imagery and video asset conversations for social first mindset and adaptability.
• Ability to manage projects to completion, including coordinating across internal functions
• Experience with press/media management, social media content creation, vendor management, brand awareness/management.

Preferred

• Computer programs/software – MS Office.
• Travel expectations ~20%

Benefits

• Competitive salary plus bonus incentive
• Generous PTO
• Paid Holidays 
• Medical/Dental/Vision
• Company paid Life and Short-Term Disability Insurance
• Ancillary benefits (STD, LTD, Life, FSA, Identity Theft)
• 401K with company match
• Profit Sharing Plan
• Hybrid Work Schedule in Hauppauge Office (Monday/Friday work from home!)
• Learning and development opportunities
• Fun team building events
• Employee Discounts
• College Scholarship Program for Employee’s children
• A knowledgeable, high-achieving & experienced team