Responsibilities

• Translate complex operational and clinical work into compelling, human-centered narratives that resonate with families, schools, funders, policymakers, and prospective employees.
• Develop messaging frameworks, talking points, and narrative guides to ensure consistency across departments and channels.
• Identify gaps in positioning and proactively shape external narratives before others define them for us.
• Manage media relations, including drafting press releases, pitching stories, and responding to inquiries.
• Build and maintain relationships with journalists and outlets across Aspire's five-state footprint, with particular attention to Connecticut, Massachusetts, New Hampshire, Vermont, and Maryland markets.
• Identify and develop opportunities for thought leadership through PR channels.
• Prepare designated Aspire spokespeople for media interviews with talking points and messaging guidance to ensure consistent, on-brand representation.
• Support the positioning of Aspire leaders for interviews, panels, speaking engagements, and award opportunities.
• Draft op-eds, bylines, and award submissions that elevate Aspire's reputation in human services, behavioral health, and education.
• Monitor emerging industry conversations and proactively identify opportunities to insert Aspire's perspective.

Requirements

• 3-5 years of proven experience in communications, public relations, or a related field.
• Background in nonprofit, healthcare, human services, or behavioral health communications preferred.
• Strong writing skills across formats, including press releases, talking points, op-eds, and leadership communications.
• Experience translating complex or technical subject matter into clear, accessible narratives for diverse audiences.
• Familiarity with multi-state media markets and regional press relationships.
• Ability to work independently, manage multiple priorities, and meet deadlines in a fast-paced environment.
• Strong collaboration skills and the ability to work effectively with cross-functional teams.
• Must have satisfactory background checks
• A bachelor’s degree in Marketing, Communications, or another related area of study.

Preferred

• Background in nonprofit, healthcare, human services, or behavioral health communications preferred.