Responsibilities

• Manage and execute the organization’s email communication cadence across several core audiences.
• Email Marketing & Communication Strategy: Weekly law school advising marketing emails; Biweekly college counseling marketing emails; Biweekly donor engagement emails; Conference communication campaigns.
• Writing and scheduling emails.
• Building and managing an email calendar.
• Segmenting email audiences appropriately.
• Coordinating graphics and messaging.
• Tracking open rates, click-through rates, and engagement metrics.
• Continuously improving email performance and communication consistency.
• Collaborate with the Director of Student Success & Organizational Leadership to ensure messaging accurately reflects Barrier Breakers’ advising philosophy and programs.
• Establish predictable, effective email communication systems that support enrollment, engagement, and revenue growth.
• Email List Growth & Funnel Development: Managing ConvertKit sequences and email funnels; Building nurture sequences tied to free resources and downloads; Coordinating with the social media team to launch lead magnets and grow the email list; Ensuring that free resources lead naturally into program awareness and enrollment opportunities.
• Social Media & Channel Alignment: Oversee communication strategy and alignment across Barrier Breakers’ social media channels in coordination with the social media manager; This role will not be responsible for creating social media graphics or posts, but will ensure strategic coordination between social media messaging and email campaigns; Responsibilities include reviewing/approving social media content plans and ensuring alignment with email campaigns; Coordinating messaging across platforms when launching conferences, programs, or initiatives; Identifying opportunities for social media to support email list growth; Ensuring consistent messaging across email, social media, and content channels.
• Content & Communication Coordination: Coordinate with team members (podcast/youtube editors, podcast host, and graphic designer) responsible for content creation, including social media, podcast and YouTube content, and graphic design support; Maintaining a master communications calendar across email, social media, and conferences; Ensuring messaging consistency across platforms; Supporting promotional messaging for major initiatives; Helping ensure communication execution stays on schedule

Requirements

• Highly organized and systems-oriented
• A strong writer with experience in email communication
• Comfortable using email marketing platforms (especially ConvertKit or similar tools)
• Interested in growth strategy and audience engagement
• Comfortable managing multiple communication streams simultaneously in a fast-paced environment
• Able to work independently in a fast-paced environment

Preferred

• Experience working in education, college access, advising, admissions consulting, or related student-facing programs
• Familiarity with the college admissions or law school admissions landscape
• Experience writing communications for student or parent audiences
• Email marketing or communications roles
• Audience segmentation and marketing funnels
• Work in education, nonprofit, or mission-driven organizations
• Conference or event communication campaigns