Position Summary:

The Communications and Events Manager - Americas is responsible for developing, managing, promoting, and executing all aspects of the Ferretti Group of America's partnerships and outreach initiatives for brand, image and communication in the Americas internal market including Latin America, Canada, US, increasing the notability in accordance with the Corporate HQ guidelines. He or she will be a strategic thinker with the ability to think outside the box to develop creative solutions.

Duties and Responsibilities – Essential Functions

• Define and implement the media & press plan, including the advertising and public relations plan. dedicated to the Ferretti Group's brand, share, and validate it with the Managing Director and HQ.
• Manage team and create events in all the Americas locations.
• Develop and manage effective marketing campaigns to promote specific products and services.
• Define the budget for the image and communications activities, share and validate it with the Managing Director/HQ.
• Establish relationships to generate international partnership to the corporate brands and follow up with partners to ensure that they are satisfied with the results of their collaboration.
• Negotiate new partnerships with potential partners to establish mutually beneficial relationships.
• Evaluate the performance of existing partnerships to identify opportunities for improvement.
• Plan and support new marketing & communications projects.
• Monitor market trends and competitor activities to identify potential opportunities for new partnerships.
• Manage all events related to Ferretti Group of America including boat shows

Job Specifications

Education

• Bachelor’s degree in business, marketing, communications, or related field required

Experience

• 10+ years related experience in sales, marketing, or related field.
• Experience in the yachting/marine industry a plus, experience in a luxury brand required

Knowledge, Skills & Abilities

• Exceptional business acumen with strong leadership orientation and communication skills. Must be able to think both analytically and strategically while maintaining an ability to influence effectively
• Demonstrated ability to formulate creative direction for a wide variety of marketing channels
• The candidate should be energetic, committed and be able to build relationships, as well as being highly self-motivated and entrepreneurial
• Willing and able to establish, build, sustain and share strong professional relationships with relevant groups both inside and outside the company
• Results oriented & decision maker
• Good organizational and planning skills
• Self-confident, autonomous and with sound judgment
• Excellent verbal and written communications skills
• Ability to travel domestically and internationally for extended periods of time
• Fluency in English required, the ability to speak a second language is a plus
• Build and maintain relations with Advertising and PR Agencies, International luxury brands, media, social media, and press agencies
• Strong project management skills
• Ability to negotiate and close complex deals
• Valid Driver’s License required

Work Environment

• Work is conducted indoors in an air conditioned, illuminated office environment and frequently outdoors attending and setting up events, meeting with clients, yacht captains, shipyards, and ports on floating barges inspecting boats
• Operating standard office equipment such as copy machine, laptop computer in the office setting
• Motor skills and senses include speaking, listening, comprehension, sight, typing and writing

Physical Abilities

• Walking, standing, climbing stairways, pushing, and lifting 30 pounds

The above outline of a job description is to serve as a guide for expected job performance. It is not intended to limit individual initiative. The company reserves the right to add or delete job responsibilities with prior consultation.