Communications Director

Austin, TX (Hybrid)

$90K/yr – $95K/yrSenior Level7+ years expFull time

Posted 1 day ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own a comprehensive, data-driven communications function that shapes TTC’s brand and public narrative, collaborates closely with External Affairs leadership, and drives media, digital, and stakeholder communications across key workstreams.

  • Strategic planning and brand governance across channels
  • Media relations, spokesperson readiness, and crisis communications
  • Integrated content, partnerships, and fundraising communications

Job Description

Responsibilities

  • Develop and lead an annual communications and marketing plan aligned with TTC’s strategic plan and External Affairs priorities.
  • Identify key audiences and establish clear objectives, messages, and strategies for each.
  • Serve as a strategic communications adviser to the Chief of External Affairs, CEO, leadership team, and other staff.
  • Partner with the Chief of External Affairs on communications related to City partnerships, public affairs, government relations, and issues affecting the Trail.
  • Establish editorial, approval, and planning processes that promote accuracy, consistency, responsiveness, and appropriate executive oversight.
  • Set measurable communications goals, monitor performance, and recommend adjustments based on data, community feedback, and emerging needs.
  • Steward TTC’s brand, voice, visual identity, and core messages across all channels.
  • Lead an integrated content strategy that communicates TTC’s mission, impact, projects, programs, partnerships, and community value.
  • Provide strategic oversight of TTC’s website, email, social media, digital advertising, publications, signage, direct mail, video, and other communications platforms.
  • Guide the creation and editing of press materials, project communications, community updates, fundraising materials, organizational reports, and multimedia content.

Requirements

  • Approximately seven or more years of experience in communications, public relations, marketing, journalism, public affairs, or a related field.
  • At least two years of experience supervising employees or leading the work of communications professionals, consultants, or substantial cross-functional teams.
  • Demonstrated success developing and implementing an organization-wide communications strategy.
  • Excellent writing, editing, presentation, and verbal communication skills.
  • Experience with media relations, executive communications, reputation management, or sensitive communications issues.
  • Experience managing digital communications and using data to improve results.
  • Strong project-management and decision-making skills.
  • Demonstrated ability to communicate effectively and respectfully with audiences from varied backgrounds and perspectives.

Preferred

  • Relevant professional experience may have been gained through employment, consulting, freelance work, community leadership, military service, education, or other settings. A particular college degree is not required.
  • We know that qualified candidates bring different combinations of experience. Applicants who meet many, but not every, preferred qualification are encouraged to apply.
  • - Communications experience in a nonprofit, public-sector, civic, environmental, parks, cultural, advocacy, or other public-serving organization.
  • - Experience communicating about government partnerships, public projects, fundraising, memberships, sponsorships, or capital initiatives.
  • - Familiarity with Austin’s communities, civic environment, or media landscape.
  • - Experience with common website, email, social media, analytics, media-monitoring, design, and project-management platforms.

Benefits

  • Health Insurance (100% coverage for employee’s medical, dental, vision , life insurance, 401(k) eligibility + up to 2% match with vesting period
  • Paid leave: 120 hours of paid time off, 11 paid holidays, and TTC’s annual office closure between December 25 and New Year’s Day
The Trail Conservancy logo

The Trail Conservancy

5.0 Glassdoor

A 501(c)3 dedicated to protecting, enhancing, and connecting the Butler Hike-and-Bike Trail at Lady Bird Lake for the benefit of all.

Founded in 2003
Austin, Texas, USA
37 employees (5 in marketing)
0% recommend to a friend

Traffic Signals

Monthly Visitors
25.7K
Traffic Source Mix
Search
54.8%
Direct
28.8%
Referral
9.2%
Social
4.5%

Headcount Trend

Current headcount: ~37

Marketing Team

Marketing Team Size
5 (14% of company)
Marketing Roles Posted (Last 30 Days)
1

Recent News