Communications Director

San Jose, CA (On-site)

$140K/yr – $170K/yrSenior Level7+ years expFull time

Posted 1 month ago

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Job Summary

Own strategic communications for a nonprofit housing lender, shaping policy-facing messaging, brand, and media with a transparent plan and crisis-ready playbooks.

  • Strategic Communications Leadership: Own the integrated comms strategy, annual planning, budget, and measurement against reach, engagement, and earned media.
  • Brand & Content: Direct storytelling and editorial strategy to reflect services, audience, and differentiators in affordable housing.
  • Media & Stakeholder Alignment: Guide media relations, executive positioning, and crisis protocols with board and leadership input.

Job Description

Responsibilities

  • Lead the development and execution of Housing Trust’s integrated communications strategy, ensuring alignment with organizational strategic and operational goals
  • Lead annual communications planning and budgeting, including setting priorities, allocating resources, and measuring progress against goals through regular reporting on reach, engagement, earned media (clip reports), and digital analytics
  • Serve as a primary communications advisor to executive leadership and the Board, providing strategic counsel on messaging, brand positioning, and public affairs
  • Set the vision and direction for Housing Trust’s brand identity, ensuring consistency across all internal and external communications
  • Direct the organization’s storytelling strategy, ensuring that content and narratives distinctly reflect what Housing Trust does, who it serves, and what sets its work apart in the affordable housing landscape
  • Direct the organization’s media relations and public affairs strategy in partnership with external PR consultants, providing strategic direction, approving messaging, and ensuring media efforts align with organizational goals; serve as organizational spokesperson when appropriate
  • Oversee the editorial strategy and content calendar across all platforms - digital, print, social media, and earned media - and provide strategic direction for the organization’s web presence and digital communications infrastructure
  • Direct production of the Annual Report, thought leadership content, and communications materials that reflect and advance the organization’s strategic vision; manage external speaking opportunities and panel placements for Housing Trust leadership to build organizational visibility and influence in the field
  • Serve as a hands-on content creator and editor, producing and reviewing communications materials across channels to maintain a high standard of quality and voice.
  • Represent Housing Trust on affordable housing industry communications committees, working groups, and convenings

Requirements

  • Bachelor’s degree in journalism, English, business, marketing, communications, or a related field required; Master’s degree preferred
  • 7–10 years of progressive communications experience, with at least 3 years in a leadership or management role
  • Demonstrated success developing and executing integrated communications strategies for a mission-driven or nonprofit organization
  • Exceptional written and verbal communication skills; experienced presenter and organizational spokesperson
  • Experience directing media relations strategy, including managing external PR consultants or agencies; proven track record in brand management and content strategy
  • Experience managing and developing staff and cross-functional teams
  • Experience managing departmental budgets and vendor relationships
  • Strategic thinker with the ability to translate organizational goals into impactful communications programs
  • Highly organized, able to manage multiple priorities and deadlines in a fast-paced environment

Preferred

  • Master’s degree preferred
  • Knowledge of affordable housing, community development finance, or the broader nonprofit lending sector strongly preferred; demonstrated ability to quickly develop subject matter expertise in a mission-driven context
  • Familiarity with email marketing platforms, CRM systems, and graphic design tools; comfort learning and adopting new technologies as needed
  • Experience managing departmental budgets and vendor relationships

Benefits

  • Medical, dental, and vision coverage fully paid for employees, with 50% of premiums covered for eligible dependents
  • Employer-funded 401(k) contribution of 3%, plus an additional employer match of up to 2%
  • Generous paid time off, including three weeks of vacation, twelve paid sick days, eleven paid holidays, and a paid year-end office shutdown
  • Eligibility for an annual performance-based bonus
  • Tuition reimbursement program and additional benefits
Housing Trust Silicon Valley logo

Housing Trust Silicon Valley

At Housing Trust, we use transformative housing finance and public and private partnerships to create more equitable and affordable communities. As a certified CDFI (Community Development Financial Institution), we lead the greater Bay Area in delivering innovative financial solutions and creating a strong affordable housing market.Housing Trust Silicon Valley was created in 2000 by affordable housing activists, local businesses, public and private sector leaders, and foundations. We are now one of the largest housing trusts in the nation, and the first nonprofit CDFI to receive a Standard & Poor’s rating, AA-.Through our innovative programs and deep partnerships, we bring together people and resources to create affordable and sustainable housing opportunities for all our neighbors, from those experiencing homelessness, to renters, to first-time homebuyers. When everyone in the community has safe, stable, and affordable housing, we all benefit.Housing Trust is making loans in the 14 counties where we live and work in the greater Bay Area, including Sacramento, that have one thing in common – a critical need for affordable housing and more capital to support its development.

Founded in 2000
San Jose, California, USA
52 employees (5 in marketing)

Traffic Signals

Monthly Visitors
4K
Traffic Source Mix
Search
26.9%
Direct
49.2%
Referral
6.1%
Social
16.5%
Paid
1.3%

Headcount Trend

Current headcount: ~52

Marketing Team

Marketing Team Size
4 (8% of company)

Recent News