Communications Content Strategist

Lansing, MI (Hybrid)

$55K/yr – $65K/yrMid LevelFull time

Posted 2 months ago

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Job Summary

Own content storytelling for MASA by turning member voices and internal initiatives into multimedia narratives that inform and engage stakeholders.

  • Source stories from districts and internal programs to feed a steady content pipeline.
  • Produce multimedia content (video, audio, written) across channels to amplify MASA’s messaging.
  • Collaborate to repurpose and distribute content for outward-facing channels while iterating from feedback and analytics.

Job Description

Responsibilities

  • Discover and gather stories from MASA member districts and proactively source content from MASA’s internal initiatives, programs, and events.
  • Attend meetings, events, and organizational discussions to identify meaningful stories, emerging initiatives, and opportunities for member-facing content.
  • Create and produce multimedia (video, audio, written) highlighting both external and internal content.
  • Actively promote MASA’s internal initiatives, ensuring they are captured and communicated effectively.
  • Collaborate closely with the Communications & Marketing Coordinator to repurpose and distribute content across outward-facing channels.
  • Ensure all content aligns with MASA’s strategic messaging, maintaining a steady content pipeline.
  • Incorporate feedback loops, using member input and analytics to refine content approaches over time.
  • Strategize and innovate new storytelling formats, ensuring MASA stays at the forefront of engaging communication methods.

Requirements

  • Proven experience producing content across video, audio, photography, social, and written formats, with a strong focus on storytelling and strategic communications.
  • Familiarity with Adobe Creative Suite (Premiere Pro, Photoshop, InDesign, etc.) is a strong plus within our collaborative creative environment.
  • Strong communication and narrative development skills, with the ability to capture and communicate both internal and external narratives in an engaging and authentic way.
  • Proficiency with multimedia production tools and strong interpersonal skills to build relationships with members, partners, and stakeholders.
  • Ability to strategize and adapt content across multiple channels, including social media, video, web, email, and digital campaigns, while supporting MASA’s broader advocacy and outreach goals.
  • Experience collaborating within a communications or marketing team environment, balancing creativity with organizational messaging and strategic priorities.
  • Ability to manage multiple projects, timelines, and content needs in a fast-paced environment while maintaining attention to detail and consistency.

Preferred

  • Familiarity with Adobe Creative Suite (Premiere Pro, Photoshop, InDesign, etc.) is a strong plus within our collaborative creative environment.

Benefits

  • MASA offers a comprehensive benefit package, including paid time off, health, dental, and vision coverage, and an annual employer-paid retirement contribution* as well as a fantastic set of co-workers.
Michigan Association of Secondary School Principals (MASSP) logo

Michigan Association of Secondary School Principals (MASSP)

Founded in 1911, the Michigan Association of Secondary School Principals (MASSP) continues its work as a statewide organization devoted to promoting excellence in school leadership and advocating for education system improvements for the benefit of students, principals and schools throughout Michigan. Our mission is to advance learning through educational leadership.

Founded in 1911
Lansing, Michigan, USA
41 employees (4 in marketing)

Headcount Trend

Current headcount: ~41

Marketing Team

Marketing Team Size
3 (7% of company)