Communications Associate

Responsibilities

• Develops and executes social media strategy with an eye toward storytelling
• Drafts appropriate messages to further SIR’s voice
• Measures and reports on social media engagement
• Engages in active monitoring on SIR’s key social media sites with an emphasis on engagement with member conversations, to include triaging content and tapping staff subject matter experts for response
• Explores new social media tools and tactics, assessing their benefits of use to amplify engagement with SIR on social media
• Coordinates with SIR and SIR Foundation staff to identify opportunities for special social media events, such as X (formerly Twitter) chats or Instagram takeovers (e.g., to observe certain awareness months related to IR treatments; to spotlight member achievements; etc.)
• Coordinates with the marketing team on scheduling and deployment of campaigns
• Collaborates with staff liaisons and member-volunteers to ensure messaging on member-run social media accounts is precise and on-brand
• Assists and advises them on messaging, measurement
• Organizes Annual Meeting coverage for maximum reach

Requirements

• Three years of progressively responsible communications experience in social media and other organizational communications; preferably in a nonprofit or trade association environment
• Experience with social media platforms in a professional setting (Facebook, Twitter, LinkedIn, Instagram, YouTube)
• Experience with social media measurement and social media management tools (Falcon, Buffer, Hootsuite or similar)
• Experience working in a digital communications email platform (Informz, ConstantContact or similar platform)
• Experience with basic video editing platforms (ClipChamp, YouTube, iMovie, GatherVoices) and video production
• Experience with graphic design platforms (Canva or similar)
• Excellent verbal/written communication, proofreading and editing skills
• Excellent interpersonal and organizational skills
• Proficiency with MS Office (Word, Excel, PowerPoint) and G Suite tools (Google Docs, Google Alerts, Google Forms)
• Bachelor's degree in communications, journalism, public relations or related field from a four-year college or university or in lieu of a degree, a minimum of four (4) years of successful demonstrated work experience in social media communications